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Luis Picurelli in Mobile App Development

7 Clues for a successful mobile app

It’s very possible that a simple and concrete idea will have a higher degree of success. The mobile application development is one of the main pillars of the technology market. Currently both big and small companies are trying to get the attention of their customers through their applications. But what are the clues for a successful mobile app?

Creating a mobile app

If your application has an added value in comparison to the other ones, the chances of success increase. Remember though that most apps that achieve high annual profits have simply modified an existing idea in a more simply way. Broadly speaking, a good application should make use of the device for which it was created and, at the same time, satisfy the communication necessity.

First you have to draw special attention to the usability of the mobile app, to make it efficient, effective and satisfy customer needs, taking the access to the information and interaction with the product into consideration. Therefore it is important to know the target objective to which the application is dedicated, although it may not be created for a small group of users, as the more extensive the target audience is, the more downloads the mobile app will have.

The language also plays an important role. It should be simple and appropriate to the client and the situation of the app use. The use of technical terminology can cause loss of users, as well as the use of icons or images that do not correspond to the intended purpose.

From the first day of the launch of the application you have to create an active feedback with the users. It is essential to interact with customers in order to make the changes that are appropriate since the first time since they could lead to big problems.

It is necessary to remove all the obstacles that the client can find. During the trial period the only fields that should be included is the email and the password, including a form dedicated to future purchases will make users leave. The application has to be simple above all.

The inspiration is also a cornerstone for an application to get the expected success. Depending on the theme of the mobile app, you should find the two opposite poles, a person who would use it and another one that under no circumstances would do it, so you can find a compromise between the two. And do not forget that there is never too much fun. It can even be a simple way to differentiate yourself by providing a fun point to your mobile app.

Without any doubt, the best option is to create an application that has a clear and concise objective, and at the same time is easy to use and useful for the users. Taking into consideration that the customer does not have much time to use it and will keep it on.

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