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The basis for developing mobile apps

Every day more news appears that the market for developing mobile apps is experiencing a huge rise. Likewise, there are also many companies that incorporate mobile apps into their daily work, as part of a marketing strategy or as a tool for management and internal organization. This is why so many corporations have raised these possibilities and made the decision: “Developing a mobile app is essential for my business”. However, before carrying out this process, we must take into account a number of considerations that must be followed if companies want to develop the tools to be successful and function properly.

First of all, we must take into account a key factor when developing mobile apps: the platform for which we are developing a mobile app. A mobile app for smartphones is not the same as one for tablets. Android mobile development has nothing to do with iOS development. It is therefore important to understand what type of terminal we are using to guide developing a mobile app. In the case of internal enterprise applications, this process is easy, especially if you have a few employees. Just ask them directly what operating system they use. If the company has sufficient financial resources, you can even purchase homogeneous terminals to speed up the process.

smartphone with colorful icons

However, at the time of developing a mobile application project for the general public, this factor becomes a drawback. It is necessary to address the different studies in mobile marketing to meet market trends or preferences that the target audience in question has regarding mobile technologies. Only then will it ensure that the application reaches the intended audience in an effective way.

Regardless of the objectives that the development tool has to fulfill, it must have two fundamental characteristics: simplicity and usability. For example, if what you want is an application for monitoring the tasks that each employee performs, it should include a management panel, an uploading documents function and a chat option for direct and instant communication. We probably do not need the geolocation features of mobile device or use the camera terminal. In short, there is to offer in implementing what their future users expect it, without adding options not be used. Thus, its operation will be optimized and, above all, its simplicity will shine without overwhelming the user with superfluous options.

Although applications must be easy to use, make sure you do not exceed the characteristics and potential of smartphones being used. Obviously, an internal task manager does not need to use the camera of a smartphone. But probably a promotional application, which rewards the funniest or most beautiful pictures that customers can upload, yes you need the services that the device’s camera can provide. For this reason, and provided that it is framed within the scope of utility, companies should not fear taking advantage of all the features that a smartphone or tablet offers.

Finally, we must take into account the views of users that have the application. It is very important to include assessment forms that can be sent to those responsible in order to know what tools arouse feelings and use this feedback to improve the mobile application. Likewise, the market places of different mobile operating systems also allow users to write comments and add ratings for programs, so you should take them into account.

This aspect can also be applied when developing mobile apps to internal tools that companies can integrate to coordinate their activity. It has always been important that companies take into account the opinion of its employees about various aspects that could affect production. For this reason, knowing the workers think of the mobile application that they use can be of great help to implement improvements in future versions of it.

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