In 1995, Amazon was the first company to create an eCommerce website and to sell its first book online. Nowadays, online sales have reached a value of almost €600 trillion worldwide. Moreover, these metrics are going to increase further, due to some factors, like the introduction of smartphones, the relatively cheaper prices of online products and the adoption of new technologies.
If you are planning to create an eCommerce website and you don’t know how to sell your products online in 2020, this guide is what you need! We will go through some latest technologies to increase revenue and make you stand out from the crowd.
Index- Create an eCommerce Website
- Online sales in the age of COVID-19
- Mobile shopping and PWAs
- Multichannel approach
- AI, chatbots and voice commerce
- Augmented reality
- Cognitive supply chain management system
- Easy and fast check-out
Trend #1 Online sales in the age of COVID-19
Lots of companies have been damaged by the recent pandemic and most of them were forced to adapt. For some, having a website to continue to sell their products has become crucial.
Today, having an eCommerce also means that the competition out there is cut-throat. You have to make sure you’re not lagging behind in terms of new technologies, trends and marketing actions.
According to Bazaarvoice, 49% of global customers claimed that now they are buying online more than before the pandemic. Furthermore, only 44% of them said that they prefer buying in brick and mortar stores.
On one hand, many companies realise they need an eCommerce website asap. While on the other hand, online shops need to adapt or improve their current website. Making the supply chain more efficient and providing a custom shopping experience is one of the biggest challenges they’re facing.
📚 Keep reading | How to Create an Online Shop: Follow These Steps to Get Started!
Trend #2 Mobile Shopping and PWAs
According to Statista, more than 60% of online sales are made on mobile devices and expected to increase to 73% in 2021. Therefore, it’s necessary to consider shopping on smartphones as a significant asset. However, eCommerce on smartphones has a peculiarity since the usability and experience is different from the desktop version.
In this sense, creating a Progressive Web App is the best solution. PWAs are web applications enriched with some particular functions, like the adaption to mobile screens, the possibility of loading pages offline and push notifications.
These features make the eCommerce website more mobile-friendly. The outcome is so evident that you can easily increase the traffic and the conversion rate by using them.
🔗 Find out more | Progressive Web Apps: what are they and how do they work?
Trend #3 Multichannel Approach
Hubspot defines the multichannel approach as “the ability to deliver a seamless and consistent experience across channels while factoring in the different devices that consumers are using to interact with your business.”
The need for adopting a multichannel approach in creating an eCommerce comes from the fact that the market is constantly changing, especially the purchasing habits.
The biggest change is happening in the so-called Generation Z. Firstly, only 9% of this generation claim that they are buying things in physical stores, much less than the previous generations. Moreover, most parts of their purchases are done on social networks like Instagram and Snapchat. Seeing a product before they buy it is not as important as the speed and convenience of the delivery.
Every market segment has its own habits. Therefore, when you open an online shop, you should do the utmost to provide the best experience possible by taking into consideration all the channels at your disposal and attributing the right audience to each of them.
Trend #4 AI, Chatbots and Voice Commerce
AI is the area of IT that is aimed at reproducing human thoughts. Some examples of Artificial Intelligence applications can be found in chatbots and in the increasingly popular voice commerce. However, AI covers all the areas of business. It can be used to automatise the supply chain, product descriptions, advertisement campaign management etc.
One of the most significant trends of the latest years is the use of chatbots. Chatbots are robots aimed at replacing human call centers. Due to AI, every single interaction with a customer contributes to their improvement and increases the efficiency in the next sessions. Some of the biggest brands, like Amazon and Google, already use them as virtual assistants. They can reply to questions, send shipping information, suggest products that could be interesting for the customers.
If you want to sell online in an innovative way and create the eCommerce platform of the future, you must not overlook voice commerce. It is estimated that by 2021, 1.8 billion people will use voice assistants to buy products. A significant example is the Amazon Echo Smart Speaker. In 2019 only, Amazon put on the market 10 million devices.
After smartphones being considered a must-have for eCommerce, adapting marketing strategies for voice search will become the next important step for companies to take. Furthermore, the B2B sector will benefit the most from it, because of the standardised nature of the products, that companies don’t need to visualise every time when they have to buy them.
Publish your project on our platform and we’ll take care of finding the best team of certified developers to open your online shop!
Trend #5 Augmented reality
In the age of COVID-19, the company that will be able to offer the best buying experience will be the most successful one. In this sense, the usage of augmented reality can be determinant. AR apps let you visualise virtual objects in reality, through the use of a camera or a mobile device.
In the world of eCommerce, augmented reality has various applications: you can try how a piece of furniture would look in your living room, how clothing or accessories would fit, or try on cosmetics that change your appearance.
Some brands have already implemented these functionalities. For instance, Sephora lets you try different kinds of make-up on your face, match them with the clothes you want to wear, and easily finalise the purchase.
Trend #6 Cognitive Supply Chain Management System
It’s possible that creating an eCommerce website and opening an online shop is not enough. A quick and automatic supply chain is necessary if you want to be responsive to the orders coming from the website. CSCMS is a system of inventory and resource management based on data and AI. It is able to adjust the amount of production and orders, by analysing some factors, like the quantity of demand in the market.
Fred Baumann, general vice president of industry strategies at JDA said: “Companies can no longer use a historical statistical approach for demand streams to make sense of what the future will look like. Cognitive supply chains are able to sense in real-time, understand implications and trade-offs; they’ll also drive competitive differentiation to the next level”.
Trend #7 Easy and fast check-out
If you want to sell online, you should know that the most complicated moment of purchase is the very last step: the check-out. You may find that your website has high traffic but low sales. This means that most of the visitors don’t go through the purchasing process and leave your website earlier for different reasons.
One of the practises to avoid this problem is to let your user change the products in the cart whenever (s)he wants. People change their mind very easily and this can heavily influence their final decision. Another significant point is that your website should be optimised for smartphone screens because the rate of cart abandonment is much higher on mobile devices.
Moreover, keep your purchasing process always in the same order (cart, shipping information, shipping method, payment, confirmation).
Eventually, give your customers the possibility of making purchases as “guests”, without being forced to subscribe on the website. And don’t forget to include a confirmation email at the end of the purchase.
Nowadays, an eCommerce website can’t be a simple list of products. You must take into consideration some factors, like the user experience and the implementation of new technologies. The points we have covered before are some of the most popular trends at the moment, both in big and small enterprises.
Moreover, It has been estimated that the current pandemic will speed up the digital transformation of companies by 6 years. Therefore, what are you waiting for? Don’t let your competitors get ahead of you.
Either if you are considering starting an eCommerce, or you want to update yours, reach out to Yeeply. We will find a certified team that matches your needs!