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Luis Picurelli in Customers

How to Write a Good Mobile app Project

You may have an idea for an application but not you’re sure how to develop it, you’re even thinking about hiring a developer to carry it out. But you still do not know what steps you must take to define a mobile app project properly.

At Yeeply we are not only experts in outsourcing the development of apps but we will help your mobile app project be as complete and as correct as possible. Thus, with this prior and essential step you’ll be able to define the key aspects of your app, you can receive tailored budgets and it’ll be easier to find a suitable developer to create your app.

First of all…

First of all you must ensure that the mobile app you want to launch is in fact a good idea and that it is not going to be left to rot in the market. You must then analyse and define the target audience for your application:

You must determine what type of device it will be available for: Android, iOS devices, use tablet or Smartphone. This might be useful to find out at how your target audience will eventually use your app and at what times. For example, there are major differences if it’s being used on the go, or from the couch at home, this may help decide if your app should work horizontally or vertically.

Mobile app project

Likewise also the location of use is important, more specifically does it need WiFi to work. It’s not the same to develop a mobile app for home use, somewhere where WiFi is ready available, compared to an app that is designed to be used in the mountains, where it will probably need to work offline.

Above all else the budget is crucial. How much are you willing to spend on developing the application? In the majority of cases this usually depends on the type of user or the type of need that is being covered.

To determine whether your mobile app project can become an application and succeed, you should ask people if you really need to create it. Be truly critical about the product or service of the mobile application you want to launch. The best way to know is to ask people in your target audience if there is any application that currently meets this need and if they would be willing to pay for a mobile application to meet that need.

In any case, you may be thinking of launching an app as a complement to your business. If this is so, you already have your own clients to you ask these questions to.

Ensure that you have thoroughly investigated whether there are  any mobile applications that already do what you wish to provide. Maybe there is competition, but this doesn’t have to discourage you, there are plenty of various things you can do to develop the app and move forward. You can make it better, offer it cheaper to the public or make it faster and more seamless.

Secondly, are you planning on making money with the app? If the answer is yes, with exception to social media apps, you have to be clear about how you want to achieve this. You can’t simply state: I want earn money through advertising! Without a clear strategy that will not work. Here are some examples of monetization strategies:

  • Charging a download fee: the user pays a small fee to download the app. Investigate the competition if you use this technique and see what price strategy they’ve opted for.
  • In app advertising. There are many ways of advertising in apps: banners, interstitial, recommending other apps, viewing videos, etc.
  • Freemium model: giving a user a free version and allowing them to pay a monthly subscription for some extra features.
  • Users can purchase goods within the app itself: Changing the model to mobile e-commerce based selling. Products available through the app itself.
  • In app micropayments: Means you can pay in a timely manner for certain products or services. This is the classic model of monetizing games where you pay small amounts of money for specific activities or certain features.

Mobile app project

Do not forget to define what devices you are going to be launching the app on and exploit it to the max! Note, you should be taking advantage of all the functionalities that can be drawn from the devices and make them count, regardless of the operating system. Remember that ‘the user is in your hands!’

Describe exactly what you want to do

Remember that the freelance developers or app development companies that you wish to hire cannot see what is going on inside your head, so try to convey the most information, as clear as possible.

Maybe now you’re telling yourself, you don’t want to share your mobile application idea to get developed in fear for someone stealing it. However, industry experts support the theory that the idea itself is not worth much, it’s the team of developers and people who can carry out to make it succeed.

In any case there are a procedures that can protect your intellectual property, for example: A Confidentiality Agreement prior to sending the info to the application developer. This is very useful to be aware of when wishing to protect your ideas.

publish your app

Now that you’ve gotten over the fear of having your idea stolen we can focus on how to define a project that is appealing to professionals.

1)      Describe the functionality of the application: How many different screens will be required in the mobile app, what can be done on each of them, and above all, what is the use of the app itself or how will the user use it. Ideally, the prototype is drawn (albeit on paper) and will even use a prototyping tool to establish a flow between screens. If you include this in your project to the mobile app developer, your idea about your application will be much more complete.

 

2)      Is there a reference app that may serve as an example? A referral application can greatly help the development of your mobile application. It may be that there are other mobile reference apps already in existence but with a different functionality, price, language or it’s within a different market

 

3)      Will the users need to register with the application? Do you want this feature to be linked with Facebook, Twitter, Google+, LinkedIn? If you wish to capture a user to store their data you will need to include registration. Increasingly social networks are used to register, this is due to the fact that you can also get additional information from these networks, useful to hang on to. If you’re going to need the user to have their own app profile within the app, this will be especially useful.

 

4)      Do you want to share on social networks?  If your app has social potential your users can be your best commercial asset if you give them the right opportunity to share. When enhancing sharing think about including ways to compensate for gamification in mobile applications as they have very good results.

Mobile app project

5)      Will you need the use of the phones features? Camera, geo-location, sharing, multimedia, push notifications, accelerometer, calendar … Try to get the most out of the device. Keep in mind that a lot of apps need data connection or drain battery power from the device fairly quickly. Define what you need extensively as certain programming tools do not allow the use of some features.

 

6)      Need a method of payment? If you’ve decided how to monetize your app the user will need to make some purchases through the app, make sure you give them every opportunity to do so by giving implementing the maximum facilities. Use known payment systems and use them in the the normal way to insure the customer feels confident when spending their money on your mobile app.

 

7)      Which platforms do you wish your app to be available for? Native or for several? First step is to analyse which platforms your app should be available for. The most common are Android, iOS, Windows Phone and BlackBerry. A good mobile web ensures it is suitable for all kinds of devices (responsive or adaptive web). Or if you need you can opt for native, ie the app is developed in the language of each operating system. There are tools (called frameworks) that develop simultaneously on multiple operating systems. In some cases they have limited functionality, design or operating speed. But they serve very well for prototypes as they are much cheaper and allow testing within the market.

 

8)      Do you need help with the design or do you need an important design? Depending on the level of design quality required you must have more or less experts in design teams. You have to take into account the importance of usability and user experience since in many cases a poorly designed or poorly focused mobile application leads to it failing before it has even started. The user assumes it is low quality or simply poor and it is never used, or worse never downloaded

 

9)      Will you need a web service to store data? If your app needs to store data in the cloud or on the same mobile device, it must be taken into account to define the size of the server that it is stored in. You will also have to take into account the monthly cost and ask for a monthly maintenance service on that server.

 

10)   Do you want an admin panel to manage the data and communication with the user? Usually most apps require the app of developer to include an information management panel. You need to have usage statistics to communicate with users (via notifications, sms or by mailing). Through this feature you can manage user fees.

Once you have defined the mobile app project…

Have you thought about how you want to promote your mobile app? And how you will achieve downloads and a respectable position in the markets? Keep in mind that you can make major investments to create a mobile application and bring it to market but if you don’t reach your target audience, you will have wasted your time and money. So do not blow your whole budget on the development of your app, leave a portion for App Marketing campaigns.

Mobile app project

Before launching the application you must have a well-defined App Marketing strategy. Here is a brief to defining your marketing strategy.

  • Natural search engine ranking within app Markets (ASO): There are a number of parameters to be followed when optimizing search in the search engines. Title, keywords, description, as well as ratings but comments of users or number of downloads is the most important aspect in the ASO. These elements will help users to work out what the app offers at a glance: Icon, application screenshots and a video presentation.
  • You can also opt to directly purchase downloads. There are many recommended apps and tools that allow payment in exchange of downloading apps from highly segmented audiences and thus increases downloads of application.
  • The landing page or website presentation is also essential. If your project is only a mobile application it is imperative that you have in mind a website or even a static page with the download links. This allows you to have a page in which to present the product and improve your positioning on the web, etc.
  • Generate and send press releases to specialised media outlets. Find specialized media which reaches your audience and try to publish an article presenting your mobile app, with indications as to where to download the app. This allows you to further improve the positioning of your mobile app downloads and reach your target audience. If bloggers or pages that do reviews or reviews after trying the app describe their operation will help in your campaign App Marketing. This type of articles in specialized media is shared on social networks and will be for potential users of your app read.

Once you have followed all these steps we suggest you to come to Yeeply, a specialized platform where you can find the best mobile developers for apps and mobile marketing to make your mobile project a reality

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