Marketing

Explore the latest digital marketing trends. Everything to cover your business marketing strategy: branding, SEO, ASO, growth hacking etc.

Why you need an omnichannel strategy for your digital project

To create a seamless user experience, multiple channels are needed, but they will not offer complete accessibility unless they are connected to each other in ...

Increase conversion on social media with video marketing

According to Google, 6 out of 10 people prefer to watch videos online rather than on TV and 78% of respondents watch video content every ...

Territorial marketing and new technologies in tourism apps

Territorial marketing, also called city marketing, is a concept that deals with the territory as a product.  It has some characteristics that differentiate it from ...

Best SEO Tips for 2021 from Marketing Experts

It is no wonder that Google likes to refresh its SEO algorithm. In reality, over the course of a year, you can find them to ...

What is Neuromarketing and How to Apply it in a Company?

In a market awash with options and in which several companies will have to contend with each other to cover the same need, neuromarketing enables ...

Voice Search: 6 SEO Strategies for Future Success

Voice search has become part of everyday life for many people. Currently, there are almost 4,2 billion devices with a digital voice assistant and the ...

9 effective techniques to get more mobile app downloads

It has been a long journey and you have finally arrived at your destination: your brand new app is published in the app store. But ...

How to maximise the value of your app鈥檚 push notifications

Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the ...

Is Augmented Reality (AR) the Future of Social Media Apps?

AR or augmented reality is one of the emerging technologies, to have a strong impact on social media apps in recent years. The technology is ...

How To Choose A Great Name For Your Business, Like A Boss

Congratulations, you鈥檝e decided to take the entrepreneurial leap. You have your idea fleshed out and a business plan waiting in the wings. Now for a ...

What Are The Best Mobile App Marketing Strategies? [2020]

The mobile app market is a challenging environment. Year after year, it becomes more difficult to stand out from the crowd when it comes to ...

Blockchain鈥檚 Possible Impact on Marketing

Blockchain is currently quite a buzzword. It鈥檚 a technology that has been among us for a few years already but that not many yet fully ...

8 examples of marketing automation for your business

Marketing automation is becoming ever more widespread. It enables a company to perform a large number of actions automatically to a point that was unthinkable ...

The best examples of digital branding in tech companies

Digital branding carries a fundamental weight on a company鈥檚 success. It鈥檚 what makes the difference between a great brand and a brand that goes unnoticed. ...

Gamification in marketing: Discover new strategies and top examples

Gamification is one of those terms being heard ever more often in recent years. But do you really know what gamification is? Have you thought ...

Reasons why you need to enrol a growth hacker in your start-up

Despite the fact that the growth hacker profile is still quite a recent introduction in companies, you will undoubtedly need to hire one for your ...

Growth Hacking: Strategies to Optimise your Web Conversion

Growth hacking is a relatively new digital marketing discipline aimed at business growth with minimal resources. Despite the design, the copies or the visuals you ...

E-commerce Chatbots: 5 Ways to Increase Sales, Conversions & Retention

According to research, above 70% of online shopping carts are abandoned by users. Shopping cart abandonment can be painful for e-commerce brands, but why should ...

5 Signs You (Finally) Need to Hire an SEO Agency

Hiring an SEO agency to design your web positioning strategy is an important step for your business. So far, you might have been working on ...

International SEO: best strategies and practices to conquer the world

Optimising your SEO efforts to reach clients on an international level requires a solid strategy. Especially when expanding your business to new markets. If you鈥檙e ...