Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business.
Here are five proven mobile marketing tactics that will help a business drive sales efficiently:
1. Be Accessible While Staying Visible
A key component of mobile marketing requires that your marketing reaches a wide audience, but when it does, ensure your brand is accessible.
Your mobile marketing will drive sales by providing the business telephone number, website or any other pertinent information that helps a potential customer interact with your brand in a meaningful way. Simply put, visibility coupled with accessibility is a key component of mobile marketing sales growth.
2. Create a Mobile-Friendly Website
When you reach a wide audience through your mobile marketing, you want to capitalize on it. Having a mobile-friendly website is the best way to do just that. 67% of consumers are willing to buy a product or use a service on a mobile-friendly site
If you lack a mobile website, your mobile marketing will likely be forgotten as a mobile device user quickly shifts gears to another website or app. Since there are so many apps, social media sites and games vying for a mobile user’s attention, you need a quality mobile website to help your customer help your business by striking while the iron is hot.
3. Implement a Mobile Campaign That Provides Value
To drive sales and grow a business, the business itself must provide something of value to the customer. For example, a text or SMS mobile marketing campaign that informs customers of a new product may excite customers, but customers also love a great deal.
The aforementioned campaign would increase the odds of driving sales if the text campaign informs customers of a new product while also providing a discount to customers who purchase the advertised product.
Businesses that wish to capitalize on a mobile marketing campaign must always ask themselves whether the campaign is truly providing value to potential customers.
If the answer to that question is no, change the m-marketing campaign accordingly. Not only will this tactic effectively drive sales, it will also serve to enhance the reputation of your business and brand.
4. Consider Making a Mobile App Part of the Mobile Marketing Campaign
Mobile applications are an outstanding way to interact with customers in a way that feels natural on a mobile device. If your business sells a product, a mobile application is the perfect way to make it easy and convenient for customers to browse and buy your products.
Alternatively, gamification or similar strategies can be used to make an app enjoyable and fun to use, which will keep app users coming back to interact with your brand. Creative apps are a great tool for mobile marketing campaigns while also providing an accessible mobile storefront for business sales as well.
5. Maintain an Active Social Media Presence
Social media remains one of the greatest mobile marketing tools, and it is an easy way to reach a mobile audience effectively. All of the major social media websites are a staple on the typical mobile device.
Tapping into these tools by creating an active social media presence will help your brand reach a wider audience, and these social media platforms can also be used to raise awareness for your marketing efforts.
By implementing as many of these tips as possible, you will set your business up for mobile marketing success that will effectively grow your business and brand.
Guest Author: Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is also offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.