Category Archive for "Marketing"

9 effective techniques to get more mobile app downloads

It has been a long journey and you have finally arrived at your destination: your brand new app is published in the app store. But as you may be well aware, now follows your app’s litmus test: getting it to be downloaded. Unfortunately, having developed a good app does not guarantee per se that users will …

How to maximise the value of your app’s push notifications

Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the benefits they offer is almost an art. As Spiderman’s famous maxim holds: great power entails great responsibility. That’s why Yeeply wants to give out some tips so that you can make …

Is Augmented Reality (AR) the Future of Social Media Apps?

AR or augmented reality is one of the emerging technologies, to have a strong impact on social media apps in recent years. The technology is predicted to be the next BIG thing, inspiring the minds of the engineers and technology seekers, to think bigger and break the limited boundaries of the already established technologies.  When you …

How To Choose A Great Name For Your Business, Like A Boss

Congratulations, you’ve decided to take the entrepreneurial leap. You have your idea fleshed out and a business plan waiting in the wings. Now for a pivotal part of the journey, you have to choose a name for your business. Finding a name that speaks to your startup and resonates with potential customers can be a daunting …

What Are The Best Mobile App Marketing Strategies? [2020]

The mobile app market is a challenging environment. Year after year, it becomes more difficult to stand out from the crowd when it comes to marketing an app. Why? Because every month thousands of new apps are launched in the Apple App Store and in the Google Play Store. And that’s exactly why it’s so …

Blockchain’s possible impact on marketing

Blockchain is currently quite a buzzword. It’s a technology that has been among us for a few years already but that not many yet fully understand. Yeeply would like to work around your doubts regarding Blockchain once and for all and imagine some of its possible applications to a field such as digital marketing. Welcome …

8 examples of marketing automation for your business

Marketing automation is becoming ever more widespread. It enables a company to perform a large number of actions automatically to a point that was unthinkable until a few years ago or would have taken away an inconceivable amount of time every day.  If you want to know more about marketing automation, please read on. We’ll discuss …

The best examples of digital branding in tech companies

Digital branding carries a fundamental weight on a company’s success. It’s what makes the difference between a great brand and a brand that goes unnoticed. However, let’s set the record straight. A good digital branding strategy is not limited to large companies − in fact, any SME or start-up can enjoy its benefits. This post will be …

Gamification in marketing: Discover new strategies and top examples

Gamification is one of those terms being heard ever more often in recent years. But do you really know what gamification is? Have you thought about how to use gamification in marketing? In this article, we’ll explore the secrets of gamification and review some gamification examples so you can get ideas on how to apply it …

Reasons why you need to enrol a growth hacker in your start-up

Despite the fact that the growth hacker profile is still quite a recent introduction in companies, you will undoubtedly need to hire one for your start-up. Incorporating an expert growth hacker entails no drawbacks, even if you may be − as yet − unaware of its role. We encourage you to keep on reading if you …

Growth Hacking: Strategies to Optimise your Web Conversion

Growth hacking is a relatively new digital marketing discipline aimed at business growth with minimal resources. Despite the design, the copies or the visuals you display on your website: if it’s not converting, something is wrong.  If you want to know how growth hacking can help you create innovative strategies and actions to improve conversion, keep …

E-commerce Chatbots: 5 Ways to Increase Sales, Conversions & Retention

According to research, above 70% of online shopping carts are abandoned by users. Shopping cart abandonment can be painful for e-commerce brands, but why should you care?  This is because e-commerce competition on a global scale is getting tougher each day. Optimising every aspect of your e-commerce store is the best way to stand out.  If you …

5 Signs You (Finally) Need to Hire an SEO Agency

Hiring an SEO agency to design your web positioning strategy is an important step for your business. So far, you might have been working on your SEO internally. But there comes a point when you stop seeing results. Perhaps the time has come to hire an SEO agency to be your partner. But how can you …

International SEO: best strategies and practices to conquer the world

Optimising your SEO efforts to reach clients on an international level requires a solid strategy. Especially when expanding your business to new markets. If you’re planning on implementing an international SEO strategy, make sure that you’re aware of the best techniques to apply and the common mistakes to avoid. We’ll tell you all about it, so …

Adjustments to your international marketing plan to enter new markets

An international marketing plan is fundamental when your company is planning to expand and enter new markets. But what are the strategies you should implement? And how to create brand awareness in other countries? There are many questions that must be answered before facing the market expansion of a business. Let's see how you can adapt …

ASO: Boost your Visibility in the Google Play Store with Localization

Currently, there are more than 2.5 million apps in the Android App Store. To get your app noticed among these huge numbers of Android apps is no easy feat. It can be pretty intimidating for a new app to get its own audience base. Localization of apps is a form of ASO (App Store Optimization) and …

How to promote an app using ASO and SEO?

  If you are reading this post, it means that you are thinking of launching a mobile application or that you have already launched one but it does not have the expected conversions. Here are some tips on how to promote an app. In the first place we will talk about ASO which is the Optimisation …

The Best App Marketing Tips to Apply when Launching a New App

What do we need to be successful with our app? USERS. So what is the way to real growth? In this article, we would like to share with you the most successful App Marketing tips to implement when launching a new mobile app or game. Depending on the launching moment, your marketing actions will be …

Augmented Reality Changing the Future of Fashion

How will augmented reality (AR) change the way that the fashion industry showcases and retails its products? And how will this influence our shopping experience in the future? According to consulting firm Digi-Capital, there will be 900 million AR-enabled devices by the end of 2018. Does this mean that no industry will be left untouched …

Mobile Marketing Trends: Geofencing and Beacons

Why is this trend so important for new marketing strategies? And what does the merging of Geofencing, Beacons and IoT mean for companies? The use of Geofencing and Beacons is becoming increasingly popular in the field of mobile marketing. This technology is depending on smartphones, which are nowadays hard to imagine not being part of the …