Increase User Acquisition with ASO

Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you need to incorporate a mobile marketing strategy that will increase your new app’s visibility. According to the latest comScore findings, users on Android platforms outrank iOS users by 53.3 percent …

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Mobile marketing techniques to increase your sales

We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing strategies, but the latest statistics show that we resort to other devices when it comes to an on-line purchase’s final step — all despite the fact that smartphones are the …

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Errors and successes in app promotion     

App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good development and good app promotion strategy. It is therefore desirable to know and avoid mistakes in app development that adversely affects usability and number of downloads. But what happens when promoting …

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How to optimise a newsletter for mobile

Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having an app itself. In fact, 53% of mobile users open their email through this device, according to a Nielsen study. We need to be connected and communicated even when we use …

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App Promotion Strategy: Step by Step

A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. Without good advertising and a good marketing strategy, even the best application may go unnoticed in the marketplaces. Errors in mobile app promotion are common, and it is usually down to …

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2016 Highest App Downloads

As with every year, the month of December is the most important source of rankings. Last year showed that that the market for mobile applications was led by Whatsapp and the Facebook app constituting the most downloaded apps in 2015 both on iOS and Android. Following behind: Facebook Messenger, Facebook itself and Instagram. These four …

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Effective Mobile Marketing Tactics That Will Drive Sales

Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business. Here are five proven mobile marketing tactics that will help a business drive sales efficiently: 1. …

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3 Metrics for a mobile marketing strategy

Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many variables in the world of mobile applications that can be measured and apply to our mobile marketing strategy. However, it’s also important − in addition to their measurement − to understand …

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How to promote your app? 6 Essential techniques

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign’s success. We’ll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

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Creating apps that are compatible with Beacons

We love novelties when it comes to new technologies and thus try to keep up with what’s going on, provided that it’s related to what we like best: creating apps. We’ll focus now on Beacons, a technology that longs to stand out within the mobile marketing and proximity marketing sphere. We are not completely certain …

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How can you find the best ASO keywords for our app?

Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it in the article “App Store Optimization, the necessary tool for a mobile app success“. Now that we have convinced you let’s talk about the execution part. When getting our hands on …

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3 Tools for your mobile marketing strategy: Mobile users Analysis

After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of the metrics available to us and learning the best way to implement these analytics, we need to examine some of the tools at our disposal. There are many tools available to …

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How does the “Amazon Tax” affect app monetization?

You’ve surely heard about the 2008/8/EC Directive − popularly known as the “Amazon Tax” − imposed by the Council of the European Union, which was introduced across all Europe on January 1st. This change will directly affect digital goods and consists on establishing a basic price across all Europe and applying to it each Member …

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Mobile marketing: downloads vs. engagement

Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and the “Loyal Users” team. Which team will you support? We’re sure that at first many of you may feel tempted to go for the “Downloads” team, right? This is our …

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Mobile marketing guide to acquire users (Part II)

In the previous post we saw several kinds of ads and concepts worth considering before developing an ad campaign for mobile users. Once these premises related to mobile marketing are clear, you just need to know specifically what ads to implement and the different platforms you can use. You’ll see that there are several of …

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Making apps in Spain profitable: mobile marketing

Up to 81% of Spaniards who own a mobile device (smartphone or tablet) regard it as an essential element of their daily lives. Such fact stems from the study carried out by the marketing company Interactive Factory. It makes it clear that both smartphones and tablets have become important communication links. The fact must also …

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Mobile marketing guide to acquire users (Part I)

Is your app the best application of its kind? And does it work properly? These are the first things to check prior to any further investment in it and thinking about its mobile marketing. If you are not sure about this or if it does not work properly, wait. Do not rush. Acquiring mobile users …

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Content marketing and its importance in mobile applications

One of the greatest achievements of ICT, the rise of mobile devices and the increasing use of mobile applications is replacing the computer as a mean for finding content and information. Now we access blogs, news feeds and seek information from mobile devices. Moreover, generating good content is excellent to generate engagement among customers or users …

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Guide to create a Mobile marketing strategy in 5 steps

In this article we want to find the keys to creating a mobile marketing strategy to promote our app . The guys from SocialYou help us compile a five-step guide to create a good strategy for this purpose. ” Marketing is not the art of selling what you produce , but knowing what to produce. …

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