Category Archive for "Mobile Marketing"

ASO: Boost your Visibility in the Google Play Store with Localization

Currently, there are more than 2.5 million apps in the Android App Store. To get your app noticed among these huge numbers of Android apps is no easy feat. It can be pretty intimidating for a new app to get its own audience base. Localization of apps is a form of ASO (App Store Optimization) and …

The Ultimate Guide for Mobile App Marketing [2019]

The mobile app market is a challenging environment. Year after year, it becomes more difficult to stand out from the crowd. Why? Because every month thousands of new apps are launched in the Apple App Store and in the Google Play Store. And that’s exactly why it’s so important to have a clear mobile app …

How to promote an app using ASO and SEO?

If you are reading this post, it means that you are thinking of launching a mobile application or that you have already launched one but it does not have the expected conversions. Here are some tips on how to promote an app. In the first place we will talk about ASO which is the Optimisation …

Augmented Reality Changing the Future of Fashion

How will augmented reality (AR) change the way that the fashion industry showcases and retails its products? And how will this influence our shopping experience in the future? According to consulting firm Digi-Capital, there will be 900 million AR-enabled devices by the end of 2018. Does this mean that no industry will be left untouched …

Mobile Marketing Trends: Geofencing and Beacons

  Why is this trend so important for new marketing strategies? And what does the merging of Geofencing, Beacons and IoT mean for companies? The use of Geofencing and Beacons is becoming increasingly popular in the field of Mobile Marketing. This technology is depending on smartphones, which are nowadays hard to imagine not being part of the …

Increase User Acquisition with ASO

Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you need to incorporate a mobile marketing strategy that will increase your new app’s visibility.According to the latest comScore findings, users on Android platforms outrank iOS users by 53.3 percent to …

Mobile marketing techniques to increase your sales

We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing strategies, but the latest statistics show that we resort to other devices when it comes to an on-line purchase's final step — all despite the fact that smartphones are the …

How to carry out app promotion: the significance of 360° campaigns

Investing in app promotion is essential to ensure that our app stands out in the app market and, thus, reaches out to our potential users. I am aware that I always mention the following fact but it still comes to me as a surprise that up to 60% of apps fail to obtain more than …

Errors and successes in app promotion 

App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good development and good app promotion strategy. It is therefore desirable to know and avoid mistakes in app development that adversely affects usability and number of downloads. But what happens when promoting an …

How to optimise a newsletter for mobile

Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having an app itself. In fact, 53% of mobile users open their email through this device, according to a Nielsen study. We need to be connected and communicated even when we use public …

App Promotion Strategy: step by step

A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. Without good advertising and a good marketing strategy, even the best application may go unnoticed in the marketplaces. Errors in mobile app promotion are common, and it is usually down to …

2016 Highest App Downloads

  As with every year, the month of December is the most important source of rankings. Last year showed that that the market for mobile applications was led by Whatsapp and the Facebook app constituting the most downloaded apps in 2015 both on iOS and Android. Following behind: Facebook Messenger, Facebook itself and Instagram. These four …

Being a mobile developer: the road to double success in advertising!

The quality of an application is no longer enough to guarantee success of it. The victory is, today, a combination of excellence and discretion. Discretion, yes. Because the user wants to download the app for free and use it without advertising that will constantly bother them in values the experience of use. Meanwhile, being a mobile …

Effective Mobile Marketing Tactics That Will Drive Sales

Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business. Here are five proven mobile marketing tactics that will help a business drive sales efficiently:hbspt.cta.load(5736315, '225f164c-54ac-4b15-8f5f-6d7c870fa9f2', …

5 Reasons to improve your App Store Optimization before publishing an app

You've finished developing and testing your app to uncover possible errors. You are − or should be − a perfectionist and do not allow any error to remain prowling around in your app. Your app is now ready to go. Everything is ready to go. Publishing it is now the only thing that remains to …

3 Metrics for a mobile marketing strategy

Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many variables in the world of mobile applications that can be measured and apply to our mobile marketing strategy. However, it's also important − in addition to their measurement − to understand …

How to promote your app? 6 Essential techniques

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign's success. We'll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

Creating apps that are compatible with Beacons

We love novelties when it comes to new technologies and thus try to keep up with what's going on, provided that it's related to what we like best: creating apps. We'll focus now on Beacons, a technology that longs to stand out within the mobile marketing and proximity marketing sphere. We are not completely certain …

How can you find the best ASO keywords for our app?

Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it in the article "App Store Optimization, the necessary tool for a mobile app success". Now that we have convinced you let's talk about the execution part. When getting our hands on it, …

Mobile marketing strategy: 5 reasons to get analytics from your app

Thinker and consultant Peter Drucker already said it: "you cannot manage what you cannot measure". This is 100% accurate for mobile applications and for a mobile marketing strategy: we cannot manage them or know how to improve them if we don't measure what we are doing. However − and no matter how obvious it may be − …