Category Archive for "Marketing"

Mobile marketing techniques to increase your sales

We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing strategies, but the latest statistics show that we resort to other devices when it comes to an on-line purchase's final step — all despite the fact that smartphones are the …

How to carry out app promotion: the significance of 360° campaigns

  Investing in app promotion is essential to ensure that our app stands out in the app market and, thus, reaches out to our potential users. I am aware that I always mention the following fact but it still comes to me as a surprise that up to 60% of apps fail to obtain more than …

Mobile game development to get your players engaged

A good code doesn't always necessarily lead to a good game. Mobile game development for mobile devices goes further beyond that. In order to succeed, you need to create a game that captivates your users. This is known in mobile marketing as 'engagement' or user loyalty. There are many techniques at your disposal to get your …

Practical guide to app marketing for IOS and Android Developers

Getting to know an app and getting downloads are key tasks of app marketing for the success of your project or your client's project. Currently you spend the majority of your time as an application developer creating the product and meeting deadlines that you have agreed on with the client. If you talk to any freelance …

Errors and successes in app promotion     

  App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good development and good app promotion strategy. It is therefore desirable to know and avoid mistakes in app development that adversely affects usability and number of downloads. But what happens when promoting an …

The importance of Mobile Marketing in app launching

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. In app launching this is particularly important. This strategy is the result of the new capabilities that mobile technology brings as a way to attract and retain customers. This new form …

How to optimise a newsletter for mobile

  Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having an app itself. In fact, 53% of mobile users open their email through this device, according to a Nielsen study. We need to be connected and communicated even when we use public …

App Promotion Strategy: step by step

A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. Without good advertising and a good marketing strategy, even the best application may go unnoticed in the marketplaces. Errors in mobile app promotion are common, and it is usually down to those …

2016 Highest App Downloads

  As with every year, the month of December is the most important source of rankings. Last year showed that that the market for mobile applications was led by Whatsapp and the Facebook app constituting the most downloaded apps in 2015 both on iOS and Android. Following behind: Facebook Messenger, Facebook itself and Instagram. These four …

How to cement a good mobile marketing strategy for your app

Mobile marketing as an essential tool for company’s advertising strategies is not new. Without a mobile marketing strategy, companies would be losing a large percentage of the target audience. Therefore, mobile marketing should be a very well considered discipline by companies. We must be clear about what steps should be followed and, above all, what …

Being a mobile developer: the road to double success in advertising!

  The quality of an application is no longer enough to guarantee success of it. The victory is, today, a combination of excellence and discretion. Discretion, yes. Because the user wants to download the app for free and use it without advertising that will constantly bother them in values the experience of use. Meanwhile, being a mobile …

Strategies for making a profit out of app development

It will not be the first time you hear this from us; you must have a mobile app marketing strategy prepared to promote your app before releasing it to the markets. This is key to obtaining downloads and loyal users and to get maximum return on our app and application development investment. However, the cost of …

Geolocation, mobile marketing and app development

Mobile marketing is not a type of marketing and advertising that is exclusive to mobile applications although it is where we find it's occurring the most. The same thing happens with geolocation, which although an implicit functionality in virtually all mobile application development and all mobile devices, we can use it whenever we have an Internet …

Effective Mobile Marketing Tactics That Will Drive Sales

Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business. Here are five proven mobile marketing tactics that will help a business drive sales efficiently: 1. Be Accessible …

Reasons to improve the App Store Optimization before publishing an app

  You've finished developing and testing your app to uncover possible errors. You are − or should be − a perfectionist and do not allow any error to remain prowling around in your app. Your app is now ready to go. Everything is ready to go. Publishing it is now the only thing that remains to …

3 Metrics for a mobile marketing strategy

  Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many variables in the world of mobile applications that can be measured and apply to our mobile marketing strategy. However, it's also important − in addition to their measurement − to understand …

How to promote your app? 6 Essential techniques

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign's success. We'll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

Creating apps that are compatible with Beacons

  We love novelties when it comes to new technologies and thus try to keep up with what's going on, provided that it's related to what we like best: creating apps. We'll focus now on Beacons, a technology that longs to stand out within the mobile marketing and proximity marketing sphere. We are not completely certain …

How can you find the best ASO keywords for our app?

  Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it in the article "App Store Optimization, the necessary tool for a mobile app success". Now that we have convinced you let's talk about the execution part. When getting our hands on it, …

Mobile marketing strategy: 5 reasons to get analytics from your app

  Thinker and consultant Peter Drucker already said it: "you cannot manage what you cannot measure". This is 100% accurate for mobile applications and for a mobile marketing strategy: we cannot manage them or know how to improve them if we don't measure what we are doing. However − and no matter how obvious it may be − …