Category Archive for "Marketing"

The 7 mobile marketing metrics that matter for mobile apps

  When it comes to mobile marketing, analysing what is happening within our application and how is it being used by our users is vital in order to prepare new versions of it and include new features. We must be aware that the use of apps can be very different depending on their category. Flurry has …

3 Tools for your mobile marketing strategy: mobile users analysis

  After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of the metrics available to us and learning the best way to implement these analytics, we need to examine some of the tools at our disposal. There are many tools available to analyse …

Mobile Marketing Strategy: 4 best practices to improve your analytics

When we first arrive at the world of analytics − regardless of whether it's for an app, mobile, etc. − we often fall into the trap of thinking that data and information are the same thing. Data on their own are not information. There is currently much talk about Big Data and many tools now …

How does the “Amazon Tax” affect app monetization?

  You've surely heard about the 2008/8/EC Directive − popularly known as the "Amazon Tax" − imposed by the Council of the European Union, which was introduced across all Europe on January 1st. This change will directly affect digital goods and consists on establishing a basic price across all Europe and applying to it each Member …

Mobile marketing: downloads vs. engagement

Imagine that we are in a football match. Two teams take the field: the "Downloads" team − which seem to be very strong − and the "Loyal Users" team. Which team will you support? We're sure that at first many of you may feel tempted to go for the "Downloads" team, right? This is our …

Mobile marketing guide to acquire users (Part II)

In the previous post we saw several kinds of ads and concepts worth considering before developing an ad campaign for mobile users. Once these premises related to mobile marketing are clear, you just need to know specifically what ads to implement and the different platforms you can use. You'll see that there are several of …

Making apps in Spain profitable: mobile marketing

Up to 81% of Spaniards who own a mobile device (smartphone or tablet) regard it as an essential element of their daily lives. Such fact stems from the study carried out by the marketing company Interactive Factory. It makes it clear that both smartphones and tablets have become important communication links. The fact must also be …

Mobile marketing guide to acquire users (Part I)

Is your app the best application of its kind? And does it work properly? These are the first things to check prior to any further investment in it and thinking about its mobile marketing. If you are not sure about this or if it does not work properly, wait. Do not rush. Acquiring mobile users …

Content marketing and its importance in mobile applications

One of the greatest achievements of ICT, the rise of mobile devices and the increasing use of mobile applications is replacing the computer as a mean for finding content and information. Now we access blogs, news feeds and seek information from mobile devices. Moreover, generating good content is excellent to generate engagement among customers or users …

Advergaming in mobile app development:origin, examples and advantages

Anything is possible in mobile app development. But you have to get it right or it will not be of any good. Mobile games for entertainment are one of the industries that is growing the most. However, getting to deploy ads that are not intrusive or disturbing to the user is more complicated. This is …

Guide to create a Mobile marketing strategy in 5 steps

In this article we want to find the keys to creating a mobile marketing strategy to promote our app . The guys from SocialYou help us compile a five-step guide to create a good strategy for this purpose. " Marketing is not the art of selling what you produce , but knowing what to produce. " …

7 Strategies to Follow Before Posting Your App

Within this article we'll ascertain how to incorporate optimized keywords and the 7 key steps to take your app to market. There are some key differences between the Apple and Android market. Here I will go through the main differences that must be considered before posting your app App Keywords Google Developer Console has no box to …

Mobile App Promotion: What to do after publishing your app in markets

In previous articles we spoke about the importance of optimizing the characteristics of our application in the app stores. We talked about the intricacies of the ASO and the tools to take our app to the top level in the market, for mobile application markets like App Store or Google Play Store. But we also have …

How to write a press release for app promotion

How to write a press release to promote your app can take time and effort, sending press releases to the media outlets such as websites and blogs that related to the same category or theme of your app is important for the recognition of your app. You have to pay attention to your app promotion. The …

How to create an icon for a mobile application to get more downloads

Learning how to create an icon for a mobile application to get more downloads is fundamental for developers. Statistics show about 64% of application downloads are from app stores. Therefore your icon can be seen as a visual hook, it catches the attention of users that are browsing through any app store looking for applications that …

Usability in mobile applications: What is it and why is it necessary?

The usability of mobile applications is one of the key elements for the success of the following: Mobile applications have triggered a revolution in the interaction between users and their mobile devices. Over the years mobile phones have evolved from simple tools into a device that keeps you in touch with friends and family to become …

Strategies to monetize an app

Understanding how to monetize an app is one of the most important aspects when developing a mobile application. A recent study carried out by ABI Research notes that the market for mobile applications will increase to 27,000 million. This figure shows us that the market for mobile applications can be a very significant source of income …

How to get more traffic on apps?

A high traffic on apps can lead to success and economic benefits. There are nearly two million of mobile applications published in Google Play and App Store, the two relevant Marketplaces. For this reason, it is not surprising that the market competition is becoming increasingly fierce. A high volume of traffic can help increase revenue generated by …

Tablets or smartphones devices to advertise effectively?

Despite having a lower penetration, advertising on tablets is more effective for mobile advertisers and it is 250% more profitable than on smartphones. Mobile devices have become an essential tool to reach consumers. The influence that have tablets and smartphones helps to open new advertising and marketing channels with a higher level of effectiveness. However, advertisers always encounter …

iOS at the top of the table of mobile advertising

Mobile advertising  gets more and more acceptance of advertisers and developers and it is going to be one of the major investments in 2013. At least, it is shown by different studies on marketing and advertising strategies for mobile devices. And for the moment, it seems that these predictions are about to fulfill. Opera Media Works has …