Category Archive for "Marketing"

The usability of mobile apps is the key element for their success

Mobile applications have brought a revolution in the interaction of users with their mobile devices. Mobile phones have developed from simple tools to keep in touch with family and friends to genuine centers for daily tasks management. A huge part of the success that the mobile applications have achieved depends on the usability that offers …

App Store Optimization, the necessary tool for a mobile app success

A useful and easy to use application with its own characteristics that differ it from the competition, has all the necessary ingredients to turn into a successful application. However and unfortunately, not everything depends on the quality of the tool. The ASO (App Store Optimization) is a fundamental element that makes an app being known among …

The most addictive mobile marketing strategy- Advergaming

Nowadays, smartphones and tablets are essential tools to keep us informed, communicated and entertained. One of the most commonly performed activities with the mobile terminals is to interact with different games that can be found in the marketplaces and that we spent hours being entertained with. As the brands are aware of this trend, they include …

Successes and failures in app promotion

A successful mobile app is based on two fundamental pillars: a good development and a good app promotion strategy. Therefore it’s convenient to know and avoid mistakes in the apps development that have a negative impact on the usefulness and the number of downloads. But what happens to app promotion? What are the mistakes that you …

75% of big brands still don’t invest in mobile marketing

Taking into consideration that smartphones and tablets have acquired our everyday life, every time there are more and more brands which want to have their mobile presence. A good web responsive or a successful application can approach a large percentage of the target audience. But, are all the companies really aware of the importance of …