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Luis Picurelli in Mobile Marketing

Successes and failures in app promotion

A successful mobile app is based on two fundamental pillars: a good development and a good app promotion strategy. Therefore it’s convenient to know and avoid mistakes in the apps development that have a negative impact on the usefulness and the number of downloads. But what happens to app promotion? What are the mistakes that you …

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Luis Picurelli in Freelance job

Advantages of outsourcing mobile projects

App Store and Google Play are the two most important mobile application markets in the world, with more than 700,000 applications each and haunting both the 50,000 million downloads.  Thus, it is no wonder that more and more companies that want to increase their mobile presence and sales with developing mobile applications. Since the central …

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Luis Picurelli in Mobile Marketing

75% of brands still don’t invest in mobile marketing

Taking into consideration that smartphones and tablets have acquired our everyday life, every time there are more and more brands which want to have their mobile presence. A good web responsive or a successful application can approach a large percentage of the target audience. But, are all the companies really aware of the importance of …

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