Yeeply Blog

Creating apps that are compatible with Beacons

We love novelties when it comes to new technologies and thus try to keep up with what's going on, provided that it's related to what we like best: creating apps. We'll focus now on Beacons, a technology that longs to stand out within the mobile marketing and proximity marketing sphere. We are not completely certain …

9 Web app development essentials for your mobile project

Everything is continuously changing in the mobile app development industry – sometimes very quickly in fact. The pace is such that trends can change in the course of just a few months, as has happened in web app development. We have previously paid plenty of attention in our blog to native apps and we want …

App programming: is being an expert in development enough?

  The app programming process is long and complex, so having the best app experts and developers in an app project is paramount for it to stay afloat. Thus, regardless of whether it's a small or a large project, you must always be surrounded by experts of all possible fields. As we have already recommended in another …

10 tips on app design: creating the perfect logo

You must surely have by now an idea for a ground-breaking fantastic app that has certainly a huge potential! But we have to tell you something before it gets launched to the market and even before you start working on its development. On top of having a good mobile app design – a brand-spanking new …

Berni Melero: “gamification’s ultimate aim in mobile app development is to promote user loyalty”

  The case of the gargantuan media corporation Canal+ is a good example of how gamifying a mobile app development and their contents can be used to promote customer loyalty and to enhance closeness between the company and its customers. As head of the web and multimedia department in Canal+, Berni Melero found a gap for us in his …

Fernando Rodríguez: “In app programming start with iOS and then go Android if you succeed”

Yeeply recently had the opportunity to speak with Fernando Rodríguez and interview him for our blog to get an idea of his views on app development, mobile app programming and training. He pointed out to us some key aspects to matters regarding the industry. Fernando Ballester: First of all, let us know a little more about …

How can you find the best ASO keywords for our app?

Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it in the article "App Store Optimization, the necessary tool for a mobile app success". Now that we have convinced you let's talk about the execution part. When getting our hands on it, …

Game development for mobile devices with Cocos2D-X

If you're a mobile game development professional, you no longer have to make use of different codes and SDKs for the different platforms or devices you've chosen as targets for your game. You only need Cocos2D-X.hbspt.cta.load(5736315, '195d3382-8db1-4b66-a5e1-b29ee3f7c0af', {});What's Cocos2D-X? Cocos2D-X is a cross-platform framework that maintains an API's (Application Programming Interface) original structure while …

Mobile marketing strategy: 5 reasons to get analytics from your app

Thinker and consultant Peter Drucker already said it: "you cannot manage what you cannot measure". This is 100% accurate for mobile applications and for a mobile marketing strategy: we cannot manage them or know how to improve them if we don't measure what we are doing. However − and no matter how obvious it may be − …

Mobile app development and wearable gaming: are wearables a passing trend?

  In today's article we want to hear the views on this matter from one of the most important players in Spain's mobile app development industry. It's Manel Simon's turn to speak up. Manel is both a developer and the CEO at Manduka Games, a Spanish company devoted to game development. It's very easy for Manel to talk …

6 App Prototyping Tools: how to define your mobile application

Defining well a mobile application project is very important so that developers can provide tight budgets and make their proposals through Yeeply. However, the other side of the coin is that it's also very important for developers to know how to submit good proposals and display the designs they have in mind for future mobile …

6 security risks in Android mobile application development

Among other things, 2015 has taught us that Android vulnerabilities still exist. When it comes to mobile application development, protecting the privacy of users is becoming increasingly important due to the many persisting security threats. The aim of this article is to gather together and present the security risks that we may have to confront in …

The 7 mobile marketing metrics that matter for mobile apps

When it comes to mobile marketing, analysing what is happening within our application and how is it being used by our users is vital in order to prepare new versions of it and include new features. We must be aware that the use of apps can be very different depending on their category. Flurry has …

Mobile app design and the importance of colour

In app design we shouldn't only be taking into account our app's user-friendliness, its effectiveness and the style of our company's branding. We must also consider the use we make of colour − an aspect that will instantly and involuntarily cause an emotional and subjective reaction on the mobile user. By this, we generally mean our …

Web App Development: is your website accessible from mobile?

Many online websites and web communities bank on the number of users who are loyal to the services they offer. This is also the case of those requiring users to register and log in by introducing their credentials. Furthermore, if we also take into account that − according to the Spanish National Statistics Institute − …

How to create apps with no programming knowledge

It's quite clear that mobile applications are fashionable. And increasingly those created for companies and businesses in particular − be it for online stores, restaurants, supermarkets, cinemas, etc. It may be the case that you want one for your business but don't know anything about programming, let alone about developing an app from scratch. To …

3 Tools for your mobile marketing strategy: mobile users analysis

After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of the metrics available to us and learning the best way to implement these analytics, we need to examine some of the tools at our disposal. There are many tools available to analyse …

Return on investment in mobile application development

There are many advantages to be found in developing a mobile application for our business: from brand positioning to boosting sales, issues that we have already been discussing on our Yeeply blog. However, investing in creating an app is not cheap. The cost of app development is high. Therefore, we must work right away from the …

Mobile Marketing Strategy: 4 best practices to improve your analytics

When we first arrive at the world of analytics − regardless of whether it's for an app, mobile, etc. − we often fall into the trap of thinking that data and information are the same thing. Data on their own are not information. There is currently much talk about Big Data and many tools now …

How does the “Amazon Tax” affect app monetization?

You've surely heard about the 2008/8/EC Directive − popularly known as the "Amazon Tax" − imposed by the Council of the European Union, which was introduced across all Europe on January 1st. This change will directly affect digital goods and consists on establishing a basic price across all Europe and applying to it each Member …