Yeeply Blog

6 Tips for the novice Android app developer

  Being a freelance programmer is not always an easy task, regardless of the operating system on which we focus. As previously discussed on more than one occasion, Android and iOS are currently the most successful operating systems − both in Yeeply's mobile project marketplace as elsewhere. So if you have already been around as an …

Mobile security in app programming: access permissions

  Security in app programming is one of the issues concerning developers the most. Likewise, it's also very important for mobile app customers and users. When downloading an app, just think about how many permissions you are prompted with to access your phone's contents: pictures, contacts, data, connections, etc. The fact is that − unlike desktops or …

3 Metrics for a mobile marketing strategy

  Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many variables in the world of mobile applications that can be measured and apply to our mobile marketing strategy. However, it's also important − in addition to their measurement − to understand …

Good and bad practices in App Store Optimization

  At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must already be well conceived. Optimising our app's title, description and the like is the aspect of our strategy that we can control best. This is known as App Store Optimization − …

5 Challenges in Android mobile game development

The use and development of games for mobile devices has kept on rising throughout 2015. Our experience as mobile game development experts makes us believe that creating games for Android is the current obsession for developers as a whole. And Statista's data on the number of apps and games available in Google Store is also …

Technical basis for mobile application development

It may seem that finding a mobile app programmer is just as quick and easy as snapping your fingers and that we'll have our project developed in no time. But the truth is that mobile application development is not easy. If you have an app in mind, it's better to learn the basics about the …

5 Mobile marketing actions to improve engagement

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

How to promote your app? 6 Essential techniques

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign's success. We'll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

Hiring an Android app developer outside my country: advantages and disadvantages

  You may have come across our website by typing "looking for an Android app developer for a mobile project" on your computer or something very similar. Well, congratulations! You've come to the right place. In this article, we will not discuss how to find the suitable developer, as we have already done so in the …

Creating apps that are compatible with Beacons

  We love novelties when it comes to new technologies and thus try to keep up with what's going on, provided that it's related to what we like best: creating apps. We'll focus now on Beacons, a technology that longs to stand out within the mobile marketing and proximity marketing sphere. We are not completely certain …

9 Web app development essentials for your mobile project

Everything is continuously changing in the mobile app development industry – sometimes very quickly in fact. The pace is such that trends can change in the course of just a few months, as has happened in web app development. We have previously paid plenty of attention in our blog to native apps and we want …

App programming: is being an expert in development enough?

  The app programming process is long and complex, so having the best app experts and developers in an app project is paramount for it to stay afloat. Thus, regardless of whether it's a small or a large project, you must always be surrounded by experts of all possible fields. As we have already recommended in another …

10 tips on app design: creating the perfect logo

You must surely have by now an idea for a ground-breaking fantastic app that has certainly a huge potential! But we have to tell you something before it gets launched to the market and even before you start working on its development. On top of having a good mobile app design – a brand-spanking new …

Berni Melero: “gamification’s ultimate aim in mobile app development is to promote user loyalty”

The case of the gargantuan media corporation Canal+ is a good example of how gamifying a mobile app development and their contents can be used to promote customer loyalty and to enhance closeness between the company and its customers. As head of the web and multimedia department in Canal+, Berni Melero found a gap for us in his …

Fernando Rodríguez: “In app programming start with iOS and then go Android if you succeed”

Yeeply recently had the opportunity to speak with Fernando Rodríguez and interview him for our blog to get an idea of his views on app development, mobile app programming and training. He pointed out to us some key aspects to matters regarding the industry. Fernando Ballester: First of all, let us know a little more about …

How can you find the best ASO keywords for our app?

  Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it in the article "App Store Optimization, the necessary tool for a mobile app success". Now that we have convinced you let's talk about the execution part. When getting our hands on it, …

Game development for mobile devices with Cocos2D-X

If you're a mobile game development professional, you no longer have to make use of different codes and SDKs for the different platforms or devices you've chosen as targets for your game. You only need Cocos2D-X. What's Cocos2D-X? Cocos2D-X is a cross-platform framework that maintains an API's (Application Programming Interface) original structure while also allowing the use …

Mobile marketing strategy: 5 reasons to get analytics from your app

  Thinker and consultant Peter Drucker already said it: "you cannot manage what you cannot measure". This is 100% accurate for mobile applications and for a mobile marketing strategy: we cannot manage them or know how to improve them if we don't measure what we are doing. However − and no matter how obvious it may be − …

Mobile app development and wearable gaming: are wearables a passing trend?

In today's article, we want to hear the views on this matter from one of the most important players in Spain's mobile app development industry. It's Manel Simon's turn to speak up. Manel is both a developer and the CEO at Manduka Games, a Spanish company devoted to game development. It's very easy for Manel to …

6 App Prototyping Tools: how to define your mobile application

  Defining well a mobile application project is very important so that developers can provide tight budgets and make their proposals through Yeeply. However, the other side of the coin is that it's also very important for developers to know how to submit good proposals and display the designs they have in mind for future mobile …