Yeeply Blog

The usability of mobile applications is the key element for their success

Mobile applications have brought a revolution in the interaction of users with their mobile devices. Mobile phones have developed from simple tools to keep in touch with family and friends to genuine centers for daily tasks management. A huge part of the success that the mobile applications have achieved depends on the usability that offers …

Does my magazine need a mobile application?

  The paper press is in crisis. Fewer and fewer people come nowadays to a kiosk to buy a newspaper or magazine. For this reason, currently less advertisers invest in this advertising medium. On the other hand, the amount of mobile devices users is increasing and many people use their phones to stay informed. In fact, …

7 Clues for a successful mobile app

  It’s very possible that a simple and concrete idea will have a higher degree of success. The mobile application development is one of the main pillars of the technology market. Currently both big and small companies are trying to get the attention of their customers through their applications. But what are the clues for a successful mobile …

Milestones: what they are and how they help in app development

The whole process of the manufacturing of a product has a number of steps that should be followed to get a quality job. The field of mobile app development is no stranger to this methodology. For this reason, Yeeply has implemented the possibility to establish milestones, so that freelance developers can better plan their work …

Developers’ favourite operating systems

  Android and iOS seem to be most used mobile operating systems by the apps developers. The state of mobile ecosystem, the monetization tendencies, the business models and the development tools are some of the subjects of study that VisionMobile did in their 5th edition of the quarterly report “State of the Developer Nation”. In this sense, …

Spain: European leader in mobile devices use

According to the  E-interactive research, Spain is set to head into the mobile devices use in Europe with its penetration of mobile devices market of 63%. It is at least what the E-interactive research on the mobile technologies market in Spain shows. It becomes a clear business opportunity, with a 63% of market penetration. Usability, speed and …

How to avoid the risks of being a freelance developer

Becoming a freelancer is a good alternative to avoid unemployment. Every time there are more and more qualified professionals who choose to become freelance developers. This is also happening in the world of mobile application developers, especially considering that most companies that need a mobile app relate them in a timely manner and outsourcing. Therefore, …

The in-app payments become a source of benefits

The in-app payments have become one of the most controversial elements in the field of mobile applications. In fact, this system of app financing has caused a headache for some mobile manufacturers. However, a recent report released by Distimo notes that in-app purchases are a major source of income for those applications that offer extra content …

App Store Optimization, the necessary tool for a mobile app success

A useful and easy to use application with its own characteristics that differ it from the competition, has all the necessary ingredients to turn into a successful application. However and unfortunately, not everything depends on the quality of the tool. The ASO (App Store Optimization) is a fundamental element that makes an app being known among …

How much time to make an app? Approx. 18 weeks to develop an app

When trying to develop a mobile application, there are many questions that arise when speaking about planning. Without a doubt, one of the most frequent questions is the cost of it. On the other hand, perhaps the most difficult issue to deal with is to find out is what is the most appropriate platform to develop, …

The most addictive mobile marketing strategy- Advergaming

Nowadays, smartphones and tablets are essential tools to keep us informed, communicated and entertained. One of the most commonly performed activities with the mobile terminals is to interact with different games that can be found in the marketplaces and that we spent hours being entertained with. As the brands are aware of this trend, they include …

Crowdsourcing and its utility for app development

Sometimes to outsource mobile app development can become too demanding. Not only the time that may be lost while looking for the developer who best suits the needs of the project, but also the fears that arise when a task is trusted to an external provider. Will the developer understand the objectives that you want …

Apple is getting back to life after the hacking attack

Last Friday Apple managed to restore the website for its Developer Centre. It was blocked for 8 days after an unidentified attacker had hacked it.During that time Apple developers were not able to access the centre. However, the company announced it to its developer community not until three days after the incident. Apple took it …

Successes and failures in app promotion

A successful mobile app is based on two fundamental pillars: a good development and a good app promotion strategy. Therefore it’s convenient to know and avoid mistakes in the apps development that have a negative impact on the usefulness and the number of downloads. But what happens to app promotion? What are the mistakes that you …

Advantages of outsourcing mobile projects

App Store and Google Play are the two most important mobile application markets in the world, with more than 700,000 applications each and haunting both the 50,000 million downloads.  Thus, it is no wonder that more and more companies that want to increase their mobile presence and sales with developing mobile applications. Since the central …

75% of brands still don’t invest in mobile marketing

Taking into consideration that smartphones and tablets have acquired our everyday life, every time there are more and more brands which want to have their mobile presence. A good web responsive or a successful application can approach a large percentage of the target audience. But, are all the companies really aware of the importance of …