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Yeeply Blog

Luis Picurelli in Yeeply news

Microsoft expands its market buying Nokia

The American company’s goal is to promote Windows Phone in the mobile market. Microsoft announced the purchase of Nokia in a statement on their official website. The agreement focuses on the absorption of the mobile phone business of the Finnish company, which is currently shooting in bag with a rise of 41%. Microsoft hopes to boost …

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Luis Picurelli in Customers

Apps to increase the productivity of your SME

If you want to improve the productivity of your SME, there are five mobile apps that you cannot do without. Previously in the Yeeply blog we wrote about how apps are necessary for your SME. Now we want to present five essential applications  to improve the productivity of your company. These are mobile applications that will help …

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Luis Picurelli in Customers

Your business plan through mobile applications

Today there are many mobile applications dedicated to the most diverse tasks. But if you are entrepreneur and developing a business plan for your company, Yeeply wants to introduce some apps that will facilitate work at this stage. We also offer, other complementary mobile applications that will help you with the day to day management …

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Luis Picurelli in Mobile Marketing

App Store and Google Play: like dogs and cats

The infographic created by Beutler Ink for Kinvey makes an exhaustive comparison between the two major stores, Google Play and Apple Store due to the high penetration of the operating systems market. These sales and distribution models made accessible to users any type of mobile application. The data shown in the infographic is based on …

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Luis Picurelli in Interviews

Aplace2go: A happy and funny world!

This is the first app that puts all the entertainment in the palm of your hand. Javier Muñoz (CEO), José Antonio Díaz (COO) y Carlos Rodelgo (CTO) joined their forces to create Aplace2go, with which they have managed to alleviate the needs that we face when we go out, putting into business. This web platform with …

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Luis Picurelli in Mobile Marketing

Tablets or smartphones devices to advertise effectively?

Despite having a lower penetration, advertising on tablets is more effective for mobile advertisers and it is 250% more profitable than on smartphones. Mobile devices have become an essential tool to reach consumers. The influence that have tablets and smartphones helps to open new advertising and marketing channels with a higher level of effectiveness. However, advertisers always encounter …

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Luis Picurelli in Mobile Marketing

iOS at the top of the table of mobile advertising

Mobile advertising  gets more and more acceptance of advertisers and developers and it is going to be one of the major investments in 2013. At least, it is shown by different studies on marketing and advertising strategies for mobile devices. And for the moment, it seems that these predictions are about to fulfill. Opera Media Works has …

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Luis Picurelli in Customers

Does my magazine need a mobile application?

The paper press is in crisis. Fewer and fewer people come nowadays to a kiosk to buy a newspaper or magazine. For this reason, currently less advertisers invest in this advertising medium. On the other hand, the amount of mobile devices users is increasing and many people use their phones to stay informed. In fact, …

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Luis Picurelli in Mobile App Development

7 Clues for a successful mobile app

It’s very possible that a simple and concrete idea will have a higher degree of success. The mobile application development is one of the main pillars of the technology market. Currently both big and small companies are trying to get the attention of their customers through their applications. But what are the clues for a successful mobile …

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Luis Picurelli in Yeeply news

Milestones: what they are and how they help in app development

The whole process of the manufacturing of a product has a number of steps that should be followed to get a quality job. The field of mobile app development is no stranger to this methodology. For this reason, Yeeply has implemented the possibility to establish milestones, so that freelance developers can better plan their work …

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Luis Picurelli in Freelance job

Developers’ favourite operating systems

Android and iOS seem to be most used mobile operating systems by the apps developers. The state of mobile ecosystem, the monetization tendencies, the business models and the development tools are some of the subjects of study that VisionMobile did in their 5th edition of the quarterly report “State of the Developer Nation”. In this sense, …

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Luis Picurelli in Customers

Spain: European leader in mobile devices use

According to the  E-interactive research, Spain is set to head into the mobile devices use in Europe with its penetration of mobile devices market of 63%. It is at least what the E-interactive research on the mobile technologies market in Spain shows. It becomes a clear business opportunity, with a 63% of market penetration. Usability, speed and …

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Luis Picurelli in Freelance job

How to avoid the risks of being a freelance developer

Becoming a freelancer is a good alternative to avoid unemployment. Every time there are more and more qualified professionals who choose to become freelance developers. This is also happening in the world of mobile application developers, especially considering that most companies that need a mobile app relate them in a timely manner and outsourcing. Therefore, …

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Luis Picurelli in Customers

The in-app payments become a source of benefits

The in-app payments have become one of the most controversial elements in the field of mobile applications. In fact, this system of app financing has caused a headache for some mobile manufacturers. However, a recent report released by Distimo notes that in-app purchases are a major source of income for those applications that offer extra content …

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Luis Picurelli in Mobile Marketing

Advergaming: the most addictive mobile marketing strategy

Nowadays, smartphones and tablets are essential tools to keep us informed, communicated and entertained. One of the most commonly performed activities with the mobile terminals is to interact with different games that can be found at the marketplaces and that we spent hours being entertained with. As the brands are aware of this trend, they include …

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Luis Picurelli in Customers

Crowdsourcing and its utility for app development

Sometimes to outsource mobile app development can become too demanding. Not only the time that may be lost while looking for the developer who best suits the needs of the project, but also the fears that arise when a task is trusted to an external provider. Will the developer understand the objectives that you want …

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Luis Picurelli in Yeeply news

Apple is getting back to life after the hacking attack

Last Friday Apple managed to restore the website for its Developer Centre. It was blocked for 8 days after an unidentified attacker had hacked it. During that time Apple developers were not able to access the centre. However, the company announced it to its developer community not until three days after the incident. Apple took …

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Luis Picurelli in Mobile Marketing

Successes and failures in app promotion

A successful mobile app is based on two fundamental pillars: a good development and a good app promotion strategy. Therefore it’s convenient to know and avoid mistakes in the apps development that have a negative impact on the usefulness and the number of downloads. But what happens to app promotion? What are the mistakes that you …

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Luis Picurelli in Freelance job

Advantages of outsourcing mobile projects

App Store and Google Play are the two most important mobile application markets in the world, with more than 700,000 applications each and haunting both the 50,000 million downloads.  Thus, it is no wonder that more and more companies that want to increase their mobile presence and sales with developing mobile applications. Since the central …

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Luis Picurelli in Mobile Marketing

75% of brands still don’t invest in mobile marketing

Taking into consideration that smartphones and tablets have acquired our everyday life, every time there are more and more brands which want to have their mobile presence. A good web responsive or a successful application can approach a large percentage of the target audience. But, are all the companies really aware of the importance of …

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