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Fernando Ballester in Mobile App Development

5 reasons that may lead a digital project to failure

In Yeeply’s Blog, we usually give you all kinds of tips and advice to help you make your digital project become a success. Regardless of whether it’s an app, a website, or any other digital product. However, we would like to focus now in this article precisely on what must NOT be done and on the possible mistakes we might make when it comes to setting up or carrying out a digital project.

 

Reason No. 1: A ‘brilliant idea’ does not entail necessarily a successful digital project

This is reason number one for why projects are not completed or, even worse, do not come to fruition. When an app is very successful, projects based on such an app that involve some modifications arise. Let’s take Pokemon Go, for instance, an app we have already talked about in this blog. Well, now imagine applying Pokemon Go to cats — a sort of “Cat Go”. This would be a clear example of the sort of apps we were talking about earlier.

It’s possible to launch projects like this if they are consistent and have a good business model and marketing strategy backing them. However, it’s widely believed that an app can be good just by ‘copying’ the ‘Go’ concept. And this is clearly not the case; if you want to create an app like Pokemon Go, you must first think it over. Consider how the app will be like, how profit will be obtained from it and how it will be monetised. Then it’s when it will become a real project.

 

Reason No. 2: “I have not a single clue as to creating apps but want to develop one nonetheless”

Quite often, a digital project’s description in Yeeply begins by admitting to having no clue on applications or website development. It’s very likely that a project will not be carried out when one admits to this right away.

Should this be your case, you will have to learn a few things and gather some information beforehand if you really want to create an app or a website and are really taking the project seriously. There are hundreds of websites that shed light on this topic. As it happens, this blog is one of these. We will now discuss how to define your project from the very beginning and how to monetise a mobile application.

 

Reason No. 3: Not asking experts for help

In the wake of the previous reason, you may have gathered all the information available on the Internet or on expert sites. However, there may be times when, at this point, you will have to make decisions about your digital project and you are not sure about what to do at the same time. You can always resort to asking an expert for advice when in doubt. An expert has practical experience on the matter and can advise you on how to develop a successful project, even if you have all the theoretical bits and pieces at your disposal.

Rejecting to ask for help can mean your mobile application’s or your website’s failure. Sometimes it’s easier to ask for help rather than to wait for mistakes to be done, especially if these can be avoided.

experts-digital project

Source: Jcomp for Freepik.com

Reason No. 4: Not establishing a budget

Or allotting a budget unwisely. Many believe they can start with a small budget and eventually increase it as the project makes progress. To put it plainly: this is a mistake. Many are confident that their idea is superb and magnificent and claim that they want to go fifty-fifty with developers or that they are going to attract investors to pay for the rest of the app’s development process.

This way of proceeding rarely goes well. The best thing to ensure the project’s success is to have a well-defined budget from the very outset. Otherwise, you risk that your app or website remains halfway developed and will never ever be completed. If such thing happens, you will never recover the resulting loss of time and money.

Not to mention when we allot our budget unwisely. Like when most of the money is allotted to development and nothing to the promotion and marketing stage, for instance. This is another way of running out of money just when we step into the most important stage when it comes to ensuring a project’s success.

 

Reason No. 5: Using trademarks without holding the rights to them

We have come across projects in our platform more than once that focus on animated characters already registered by other trademarks. Animated characters as Barbie, Mickey Mouse or The Simpsons, for instance. Keep in mind that this kind of applications may be implemented and developed.

But it has a very dangerous side to it: namely, that we may be sued by the trademarks owning the property rights to such images. Entering this dangerous game may prove more expensive than the development of our digital project itself and bring us before a law court with the consequences that would entail. In short, shirk problems by complying with the law and avoiding copying ideas or trademarks. Besides, being original and creative can be rewarding.

brands-digital project

Source: InformaBTL

These are but a few examples, as there are plenty more mistakes out there to be made and many more possible drawbacks that may arise and forestall a project. Seek experts if you want to make sure that everything is in safe hands — experts like those Yeeply makes available to you to help you manage the process straight out from the initial stage when it’s just an idea. So… will you tell us about the project you have in mind?

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