Tag Archive for "Analytics"

Common programming errors in web app development

  Nowadays there is no web app development project that does not include a mobile app development. And it is common to find gaps when creating web pages optimized for mobile. Most of these common errors could be resolved by simply developing in Responsive Design (using the same HTML and URL for all pages of the site, …

Effective Mobile Marketing Tactics That Will Drive Sales

Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business. Here are five proven mobile marketing tactics that will help a business drive sales efficiently:hbspt.cta.load(5736315, '225f164c-54ac-4b15-8f5f-6d7c870fa9f2', …

5 Reasons to improve your App Store Optimization before publishing an app

You've finished developing and testing your app to uncover possible errors. You are − or should be − a perfectionist and do not allow any error to remain prowling around in your app. Your app is now ready to go. Everything is ready to go. Publishing it is now the only thing that remains to …

Mobile marketing strategy: 5 reasons to get analytics from your app

Thinker and consultant Peter Drucker already said it: "you cannot manage what you cannot measure". This is 100% accurate for mobile applications and for a mobile marketing strategy: we cannot manage them or know how to improve them if we don't measure what we are doing. However − and no matter how obvious it may be − …

The 7 mobile marketing metrics that matter for mobile apps

When it comes to mobile marketing, analysing what is happening within our application and how is it being used by our users is vital in order to prepare new versions of it and include new features. We must be aware that the use of apps can be very different depending on their category. Flurry has …

3 Tools for your mobile marketing strategy: mobile users analysis

After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of the metrics available to us and learning the best way to implement these analytics, we need to examine some of the tools at our disposal. There are many tools available to analyse …

Mobile Marketing Strategy: 4 best practices to improve your analytics

When we first arrive at the world of analytics − regardless of whether it's for an app, mobile, etc. − we often fall into the trap of thinking that data and information are the same thing. Data on their own are not information. There is currently much talk about Big Data and many tools now …