Increase User Acquisition with ASO

Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you need to incorporate a mobile marketing strategy that will increase your new app’s visibility. According to the latest comScore findings, users on Android platforms outrank iOS users by 53.3 percent …

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Mobile marketing techniques to increase your sales

We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing strategies, but the latest statistics show that we resort to other devices when it comes to an on-line purchase’s final step — all despite the fact that smartphones are the …

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The Top 7 Mobile Technology Trends to Watch In 2017

A new year means a new opportunity for mobile apps to continue to wow business owners, marketers, and consumers alike. It started in 2014 when mobile apps surpassed desktop in users and search. Since then, every year there is at least one digital marketing guru that claims “this is the Year of Mobile.” Seriously — …

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Errors and successes in app promotion     

App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good development and good app promotion strategy. It is therefore desirable to know and avoid mistakes in app development that adversely affects usability and number of downloads. But what happens when promoting …

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The importance of Mobile Marketing in app launching

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. In app launching this is particularly important. This strategy is the result of the new capabilities that mobile technology brings as a way to attract and retain customers. This new form …

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App Promotion Strategy: Step by Step

A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. Without good advertising and a good marketing strategy, even the best application may go unnoticed in the marketplaces. Errors in mobile app promotion are common, and it is usually down to …

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How to cement a good mobile marketing strategy for your app

Mobile marketing as an essential tool for company’s advertising strategies is not new. Without a mobile marketing strategy, companies would be losing a large percentage of the target audience. Therefore, mobile marketing should be a very well considered discipline by companies. We must be clear about what steps should be followed and, above all, what …

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Effective Mobile Marketing Tactics That Will Drive Sales

Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business. Here are five proven mobile marketing tactics that will help a business drive sales efficiently: 1. …

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Good and bad practices in App Store Optimization

At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must already be well conceived. Optimising our app’s title, description and the like is the aspect of our strategy that we can control best. This is known as App Store Optimization − …

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5 Mobile marketing actions to improve engagement

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

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How to promote your app? 6 Essential techniques

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign’s success. We’ll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

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3 Tools for your mobile marketing strategy: Mobile users Analysis

After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of the metrics available to us and learning the best way to implement these analytics, we need to examine some of the tools at our disposal. There are many tools available to …

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Return on investment in mobile application development

There are many advantages to be found in developing a mobile application for our business: from brand positioning to boosting sales, issues that we have already been discussing on our Yeeply blog. However, investing in creating an app is not cheap. The cost of app development is high. Therefore, we must work right away from …

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How does the “Amazon Tax” affect app monetization?

You’ve surely heard about the 2008/8/EC Directive − popularly known as the “Amazon Tax” − imposed by the Council of the European Union, which was introduced across all Europe on January 1st. This change will directly affect digital goods and consists on establishing a basic price across all Europe and applying to it each Member …

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Mobile marketing: downloads vs. engagement

Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and the “Loyal Users” team. Which team will you support? We’re sure that at first many of you may feel tempted to go for the “Downloads” team, right? This is our …

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Making apps in Spain profitable: mobile marketing

Up to 81% of Spaniards who own a mobile device (smartphone or tablet) regard it as an essential element of their daily lives. Such fact stems from the study carried out by the marketing company Interactive Factory. It makes it clear that both smartphones and tablets have become important communication links. The fact must also …

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