app marketing
Mobile marketing: downloads vs. engagement
Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and ...
Territorial marketing and new technologies in tourism apps
Territorial marketing, also called city marketing, is a concept that deals with the territory as a product. It has some characteristics that differentiate it from ...
How to maximise the value of your app’s push notifications
Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the ...
Increase User Acquisition with ASO
Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you ...
Mobile marketing techniques to increase your sales
We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing ...
The Top 7 Mobile Technology Trends to Watch In 2017
A new year means a new opportunity for mobile apps to continue to wow business owners, marketers, and consumers alike. It started in 2014 ...
Practical guide to app marketing for IOS and Android Developers
Getting to know an app and getting downloads are key tasks of app marketing for the success of your project or your client’s project. Currently ...
The importance of Mobile Marketing in app launching
The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. ...
App Promotion Strategy: step by step
A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. ...
Geolocation, mobile marketing and app development
Mobile marketing is not a type of marketing and advertising that is exclusive to mobile applications although it is where we find it’s occurring the ...
How much does it cost to develop an app like Pokemon Go?
It seems as if we are unable to talk about anything else. Pokemon Go has come into our lives like a hurricane, both for the ...
Effective Mobile Marketing Tactics That Will Drive Sales
Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is ...
Good and bad practices in App Store Optimization
At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must ...
How to promote your app? 6 Essential techniques
There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the ...
Berni Melero: “gamification’s ultimate aim is to promote user loyalty”
The case of the gargantuan media corporation Canal+ is a good example of how gamifying a mobile app development and their contents can be used to promote ...
Mobile app development and wearable gaming. Wearables a passing trend?
In today’s article, we want to hear the views on this matter from one of the most important players in Spain’s mobile app development industry. ...
The 7 mobile marketing metrics that matter for mobile apps
When it comes to mobile marketing, analysing what is happening within our application and how is it being used by our users is vital ...
3 Tools for your mobile marketing strategy: mobile users analysis
After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of ...
Return on investment in mobile application development
There are many advantages to be found in developing a mobile application for our business: from brand positioning to boosting sales, issues that we have ...
Mobile Marketing Strategy: 4 best practices to improve your analytics
When we first arrive at the world of analytics − regardless of whether it’s for an app, mobile, etc. − we often fall into the ...