app marketing
Territorial marketing and new technologies in tourism apps
Territorial marketing, also called city marketing, is a concept that deals with the territory as a product. It has some characteristics that differentiate it from ...
How to maximise the value of your app’s push notifications
Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the ...
Black Friday Apps: top 8 essential applications you must download
Black Friday is coming, which means that sleeping bags and tents are popping up next to all the big stores. As it´s still the ...
Health Apps: 5 apps that will improve your well-being
The Oktoberfest is over, but Stoptober has just started. The Stoptober campaign was started by the NHS (National Health Service) in 2012. Since its ...
Increase User Acquisition with ASO
Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you ...
How IT Outsourcing Has Changed And What is to Come
It’s difficult to say exactly how long IT Outsourcing has been regularly used by businesses. Traditionally, companies grew in a certain way. When they needed ...
Mobile marketing techniques to increase your sales
We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing ...
The Top 7 Mobile Technology Trends to Watch In 2017
A new year means a new opportunity for mobile apps to continue to wow business owners, marketers, and consumers alike. It started in 2014 ...
Practical guide to app marketing for IOS and Android Developers
Getting to know an app and getting downloads are key tasks of app marketing for the success of your project or your client’s project. Currently ...
Errors and successes in app promotion
App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good ...
The importance of Mobile Marketing in app launching
The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. ...
App Promotion Strategy: step by step
A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. ...
How to cement a good mobile marketing strategy for your app
Mobile marketing as an essential tool for company’s advertising strategies is not new. Without a mobile marketing strategy, companies would be losing a large percentage ...
Geolocation, mobile marketing and app development
Mobile marketing is not a type of marketing and advertising that is exclusive to mobile applications although it is where we find it’s occurring the ...
How much does it cost to develop an app like Pokemon Go?
It seems as if we are unable to talk about anything else. Pokemon Go has come into our lives like a hurricane, both for the ...
Effective Mobile Marketing Tactics That Will Drive Sales
Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is ...
Good and bad practices in App Store Optimization
At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must ...
5 Mobile marketing actions to improve engagement
Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out ...
How to promote your app? 6 Essential techniques
There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the ...
Berni Melero: “gamification’s ultimate aim is to promote user loyalty”
The case of the gargantuan media corporation Canal+ is a good example of how gamifying a mobile app development and their contents can be used to promote ...