Tag Archive for "app marketing"

Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you need to incorporate a mobile marketing strategy that will increase your new app’s visibility.According to the latest comScore findings, users on Android platforms outrank iOS users by 53.3 percent to …

We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing strategies, but the latest statistics show that we resort to other devices when it comes to an on-line purchase's final step — all despite the fact that smartphones are the …

A new year means a new opportunity for mobile apps to continue to wow business owners, marketers, and consumers alike. It started in 2014 when mobile apps surpassed desktop in users and search. Since then, every year there is at least one digital marketing guru that claims “this is the Year of Mobile.” Seriously — …

App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good development and good app promotion strategy. It is therefore desirable to know and avoid mistakes in app development that adversely affects usability and number of downloads. But what happens when promoting an …

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. In app launching this is particularly important. This strategy is the result of the new capabilities that mobile technology brings as a way to attract and retain customers. This new form …

A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. Without good advertising and a good marketing strategy, even the best application may go unnoticed in the marketplaces. Errors in mobile app promotion are common, and it is usually down to …

Mobile marketing as an essential tool for company’s advertising strategies is not new. Without a mobile marketing strategy, companies would be losing a large percentage of the target audience. Therefore, mobile marketing should be a very well considered discipline by companies. We must be clear about what steps should be followed and, above all, what …

It seems as if we are unable to talk about anything else. Pokemon Go has come into our lives like a hurricane, both for the fans and the cynics. It has needed less than two weeks to be the center of the conversation, the news on television, and the main topic on blogs of any …

Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business. Here are five proven mobile marketing tactics that will help a business drive sales efficiently: hbspt.cta.load(5736315, '225f164c-54ac-4b15-8f5f-6d7c870fa9f2', …

At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must already be well conceived. Optimising our app's title, description and the like is the aspect of our strategy that we can control best. This is known as App Store Optimization − …

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign's success. We'll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

  The case of the gargantuan media corporation Canal+ is a good example of how gamifying a mobile app development and their contents can be used to promote customer loyalty and to enhance closeness between the company and its customers. As head of the web and multimedia department in Canal+, Berni Melero found a gap for us in his …

  In today's article we want to hear the views on this matter from one of the most important players in Spain's mobile app development industry. It's Manel Simon's turn to speak up. Manel is both a developer and the CEO at Manduka Games, a Spanish company devoted to game development. It's very easy for Manel to talk …

When it comes to mobile marketing, analysing what is happening within our application and how is it being used by our users is vital in order to prepare new versions of it and include new features. We must be aware that the use of apps can be very different depending on their category. Flurry has …

After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of the metrics available to us and learning the best way to implement these analytics, we need to examine some of the tools at our disposal. There are many tools available to analyse …

There are many advantages to be found in developing a mobile application for our business: from brand positioning to boosting sales, issues that we have already been discussing on our Yeeply blog. However, investing in creating an app is not cheap. The cost of app development is high. Therefore, we must work right away from the …

When we first arrive at the world of analytics − regardless of whether it's for an app, mobile, etc. − we often fall into the trap of thinking that data and information are the same thing. Data on their own are not information. There is currently much talk about Big Data and many tools now …

You've surely heard about the 2008/8/EC Directive − popularly known as the "Amazon Tax" − imposed by the Council of the European Union, which was introduced across all Europe on January 1st. This change will directly affect digital goods and consists on establishing a basic price across all Europe and applying to it each Member …

Imagine that we are in a football match. Two teams take the field: the "Downloads" team − which seem to be very strong − and the "Loyal Users" team. Which team will you support? We're sure that at first many of you may feel tempted to go for the "Downloads" team, right? This is our …