Tag Archive for "app marketing"

Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the benefits they offer is almost an art. As Spiderman’s famous maxim holds: great power entails great responsibility. That’s why Yeeply wants to give out some tips so that you can make …

  Black Friday is coming, which means that sleeping bags and tents are popping up next to all the big stores. As it´s still the busiest shopping day for stores in America, it means it's time to start planning your shopping strategy. But don't worry, we've got you covered with a list of the most essential Black …

  The Oktoberfest is over, but Stoptober has just started. The Stoptober campaign was started by the NHS (National Health Service) in 2012. Since its inception it has been a success. According to Public Health England, over 1 million people to date have quit smoking through the Stoptober campaign. So far the campaign has been very …

Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you need to incorporate a mobile marketing strategy that will increase your new app’s visibility. According to the latest comScore findings, users on Android platforms outrank iOS users by 53.3 percent to …

It’s difficult to say exactly how long IT Outsourcing has been regularly used by businesses. Traditionally, companies grew in a certain way. When they needed more IT function they grew an in-house team, adding the skills that they needed as they went along. Currently we see a situation where outsourcing is growing. More people work as …

We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing strategies, but the latest statistics show that we resort to other devices when it comes to an on-line purchase's final step — all despite the fact that smartphones are the …

  A new year means a new opportunity for mobile apps to continue to wow business owners, marketers, and consumers alike. It started in 2014 when mobile apps surpassed desktop in users and search. Since then, every year there is at least one digital marketing guru that claims “this is the Year of Mobile.” Seriously — …

Getting to know an app and getting downloads are key tasks of app marketing for the success of your project or your client's project. Currently you spend the majority of your time as an application developer creating the product and meeting deadlines that you have agreed on with the client. If you talk to any freelance …

  App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good development and good app promotion strategy. It is therefore desirable to know and avoid mistakes in app development that adversely affects usability and number of downloads. But what happens when promoting an …

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. In app launching this is particularly important. This strategy is the result of the new capabilities that mobile technology brings as a way to attract and retain customers. This new form …

A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. Without good advertising and a good marketing strategy, even the best application may go unnoticed in the marketplaces. Errors in mobile app promotion are common, and it is usually down to those …

Mobile marketing as an essential tool for company’s advertising strategies is not new. Without a mobile marketing strategy, companies would be losing a large percentage of the target audience. Therefore, mobile marketing should be a very well considered discipline by companies. We must be clear about what steps should be followed and, above all, what …

Mobile marketing is not a type of marketing and advertising that is exclusive to mobile applications although it is where we find it's occurring the most. The same thing happens with geolocation, which although an implicit functionality in virtually all mobile application development and all mobile devices, we can use it whenever we have an Internet …

It seems as if we are unable to talk about anything else. Pokemon Go has come into our lives like a hurricane, both for the fans and the cynics. It has needed less than two weeks to be the center of the conversation, the news on television, and the main topic on blogs of any …

Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business. Here are five proven mobile marketing tactics that will help a business drive sales efficiently: 1. Be Accessible …

  At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must already be well conceived. Optimising our app's title, description and the like is the aspect of our strategy that we can control best. This is known as App Store Optimization − …

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign's success. We'll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

The case of the gargantuan media corporation Canal+ is a good example of how gamifying a mobile app development and their contents can be used to promote customer loyalty and to enhance closeness between the company and its customers. As head of the web and multimedia department in Canal+, Berni Melero found a gap for us in his …

In today's article, we want to hear the views on this matter from one of the most important players in Spain's mobile app development industry. It's Manel Simon's turn to speak up. Manel is both a developer and the CEO at Manduka Games, a Spanish company devoted to game development. It's very easy for Manel to …