Tag Archive for "app marketing"

The 7 mobile marketing metrics that matter for mobile apps

  When it comes to mobile marketing, analysing what is happening within our application and how is it being used by our users is vital in order to prepare new versions of it and include new features. We must be aware that the use of apps can be very different depending on their category. Flurry has …

3 Tools for your mobile marketing strategy: mobile users analysis

  After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of the metrics available to us and learning the best way to implement these analytics, we need to examine some of the tools at our disposal. There are many tools available to analyse …

Return on investment in mobile application development

There are many advantages to be found in developing a mobile application for our business: from brand positioning to boosting sales, issues that we have already been discussing on our Yeeply blog. However, investing in creating an app is not cheap. The cost of app development is high. Therefore, we must work right away from the …

Mobile Marketing Strategy: 4 best practices to improve your analytics

When we first arrive at the world of analytics − regardless of whether it's for an app, mobile, etc. − we often fall into the trap of thinking that data and information are the same thing. Data on their own are not information. There is currently much talk about Big Data and many tools now …

How does the “Amazon Tax” affect app monetization?

  You've surely heard about the 2008/8/EC Directive − popularly known as the "Amazon Tax" − imposed by the Council of the European Union, which was introduced across all Europe on January 1st. This change will directly affect digital goods and consists on establishing a basic price across all Europe and applying to it each Member …

Mobile marketing: downloads vs. engagement

Imagine that we are in a football match. Two teams take the field: the "Downloads" team − which seem to be very strong − and the "Loyal Users" team. Which team will you support? We're sure that at first many of you may feel tempted to go for the "Downloads" team, right? This is our …

Making apps in Spain profitable: mobile marketing

Up to 81% of Spaniards who own a mobile device (smartphone or tablet) regard it as an essential element of their daily lives. Such fact stems from the study carried out by the marketing company Interactive Factory. It makes it clear that both smartphones and tablets have become important communication links. The fact must also be …

Content marketing and its importance in mobile applications

One of the greatest achievements of ICT, the rise of mobile devices and the increasing use of mobile applications is replacing the computer as a mean for finding content and information. Now we access blogs, news feeds and seek information from mobile devices. Moreover, generating good content is excellent to generate engagement among customers or users …

Guide to create a Mobile marketing strategy in 5 steps

In this article we want to find the keys to creating a mobile marketing strategy to promote our app . The guys from SocialYou help us compile a five-step guide to create a good strategy for this purpose. " Marketing is not the art of selling what you produce , but knowing what to produce. " …

How to write a press release for app promotion

How to write a press release to promote your app can take time and effort, sending press releases to the media outlets such as websites and blogs that related to the same category or theme of your app is important for the recognition of your app. You have to pay attention to your app promotion. The …

In 2017 the number of downloads of apps will reach 310 000 million

The development company SocialCubix expects the number of downloads of apps to increase 30% each year until 2016. It has been said a lot about the important turnover recorded by mobile applications. Every time there are more and more new publications that talk about the astronomical number of downloads of apps that has been reached or …