Increase User Acquisition with ASO

Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you need to incorporate a mobile marketing strategy that will increase your new app’s visibility. According to the latest comScore findings, users on Android platforms outrank iOS users by 53.3 percent …

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The basis for developing mobile apps

Every day more news appears that the market for developing mobile apps is experiencing a huge rise. Likewise, there are also many companies that incorporate mobile apps into their daily work, as part of a marketing strategy or as a tool for management and internal organization. This is why so many corporations have raised these possibilities …

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Errors and successes in app promotion     

App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good development and good app promotion strategy. It is therefore desirable to know and avoid mistakes in app development that adversely affects usability and number of downloads. But what happens when promoting …

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Strategies for making a profit out of app development

It will not be the first time you hear this from us; you must have a mobile marketing strategy prepared to publicize your app before releasing it to the markets. This is key to obtaining downloads and loyal users and to get maximum return on our app and application development investment. However, the cost of an …

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5 Mobile marketing actions to improve engagement

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

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How to promote your app? 6 Essential techniques

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign’s success. We’ll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

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10 tips on app design: Creating the perfect logo

You must surely have by now an idea for a ground-breaking fantastic app that has certainly a huge potential! But we have to tell you something before it gets launched to the market and even before you start working on its development. On top of having a good mobile app design – a brand-spanking new …

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How can you find the best ASO keywords for our app?

Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it in the article “App Store Optimization, the necessary tool for a mobile app success“. Now that we have convinced you let’s talk about the execution part. When getting our hands on …

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Making apps in Spain profitable: mobile marketing

Up to 81% of Spaniards who own a mobile device (smartphone or tablet) regard it as an essential element of their daily lives. Such fact stems from the study carried out by the marketing company Interactive Factory. It makes it clear that both smartphones and tablets have become important communication links. The fact must also …

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