Tag Archive for "App promotion"

The mobile app market is a challenging environment. Year after year, it becomes more difficult to stand out from the crowd when it comes to marketing an app. Why? Because every month thousands of new apps are launched in the Apple App Store and in the Google Play Store. And that’s exactly why it’s so …

Why is this trend so important for new marketing strategies? And what does the merging of Geofencing, Beacons and IoT mean for companies? The use of Geofencing and Beacons is becoming increasingly popular in the field of mobile marketing. This technology is depending on smartphones, which are nowadays hard to imagine not being part of the …

Creating an app for the Apple App Store or Google Play Store is no small feat. But when an app is ready to deploy, you need to incorporate a mobile marketing strategy that will increase your new app’s visibility. According to the latest comScore findings, users on Android platforms outrank iOS users by 53.3 percent to …

  Investing in app promotion is essential to ensure that our app stands out in the app market and, thus, reaches out to our potential users. I am aware that I always mention the following fact but it still comes to me as a surprise that up to 60% of apps fail to obtain more than …

Every day more news appears that the market for developing mobile apps is experiencing a huge rise. Likewise, there are also many companies that incorporate mobile apps into their daily work, as part of a marketing strategy or as a tool for management and internal organization. This is why so many corporations have raised these possibilities …

  App promotion is essential if you want to achieve a successful app. A successful mobile application is based on two pillars : a good development and good app promotion strategy. It is therefore desirable to know and avoid mistakes in app development that adversely affects usability and number of downloads. But what happens when promoting an …

It will not be the first time you hear this from us; you must have a mobile app marketing strategy prepared to promote your app before releasing it to the markets. This is key to obtaining downloads and loyal users and to get maximum return on our app and application development investment. However, the cost of …

  You've finished developing and testing your app to uncover possible errors. You are − or should be − a perfectionist and do not allow any error to remain prowling around in your app. Your app is now ready to go. Everything is ready to go. Publishing it is now the only thing that remains to …

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

There are many ways of promoting your app, as many as different kinds of apps. But how we blend in, plan and carry out the strategy will be the key to our campaign's success. We'll now summarise some of the best practices and strategies to help you increase your visibility and the number of downloads. …

You must surely have by now an idea for a ground-breaking fantastic app that has certainly a huge potential! But we have to tell you something before it gets launched to the market and even before you start working on its development. On top of having a good mobile app design – a brand-spanking new …

The case of the gargantuan media corporation Canal+ is a good example of how gamifying a mobile app development and their contents can be used to promote customer loyalty and to enhance closeness between the company and its customers. As head of the web and multimedia department in Canal+, Berni Melero found a gap for us in his …

  Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it in the article "App Store Optimization, the necessary tool for a mobile app success". Now that we have convinced you let's talk about the execution part. When getting our hands on it, …

Up to 81% of Spaniards who own a mobile device (smartphone or tablet) regard it as an essential element of their daily lives. Such fact stems from the study carried out by the marketing company Interactive Factory. It makes it clear that both smartphones and tablets have become important communication links. The fact must also be …

How to write a press release to promote your app can take time and effort, sending press releases to the media outlets such as websites and blogs that related to the same category or theme of your app is important for the recognition of your app. You have to pay attention to your app promotion. The …

The development company SocialCubix expects the number of downloads of apps to increase 30% each year until 2016. It has been said a lot about the important turnover recorded by mobile applications. Every time there are more and more new publications that talk about the astronomical number of downloads of apps that has been reached or …

  It’s very possible that a simple and concrete idea will have a higher degree of success. The mobile application development is one of the main pillars of the technology market. Currently both big and small companies are trying to get the attention of their customers through their applications. But what are the clues for a successful mobile …