Advantages and disadvantages of web app development

We spend our lives fiddling with countless devices. And we spend many hours surfing the Internet and visiting all kinds of websites. Sometimes it’s due to work-related reasons, although most of the time it’s just for leisure or sheer entertainment. In recent years, it seems that any concern can be solved by means of a …

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Google gives a major nudge to mobile web app development

Google is one of the largest companies in the world as we all know. Standing out especially among those devoted to new technologies. It’s present in mobile phones, tablets, computers, search engines and even carries out mobile web app development. Two of the biggest decisions that Google has taken in the past days follow this …

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What kind of app for business will improve your productivity?

Improving productivity is one of the goals that companies share. Making your employees become more effective, centralising communications or managing sales more efficiently are some of the ways to achieve it. Developing your company’s app for business will aid you as well. Betting on innovation and new technologies is an option that will help increase …

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5 Mobile marketing actions to improve engagement

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

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Tips and tools for Augmented Reality mobile app development

The many possibilities offered by new technologies have led us to want to unite under one roof reality and digital world. It is precisely the so-called Augmented Reality (AR) which allows us to bring these two seemingly different worlds, helps us to add information and context to the reality that surrounds us virtually and with the use …

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Why use Augmented Reality for Android app development?

The world around us is not as simple as taking a look at our environment, but you have to interact with the environment too. It’s not enough with just looking, we also have to play, talk, interact and yet, we are left with the desire to know more, to discover the possibilities of the environment. …

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TestFlight the app development testing service will close on February 26th

Barely a year after the Cupertino Company acquired the service TestFligh, mobile app development testing tool, and Apple will close it soom. Developers of mobile applications for iOS using this service received this week a statement through their email that communicates about the closing of services of TestFlightApp.com next February 26th. The closure of the service seems to be a …

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How to use Your Smartphone?

Part of this mobile and technological explosion is due to the greater presence of mobile devices in all aspects of our daily life. In fact, global smartphones have a penetration rate of 93%, according to a study from We Are Social. In this study, North America remains the prime geographical area for mobile device use …

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The top 10 Mobile Apps of 2014

We live in a world of excess, there are several variations of every product, so much so that we’re constantly having to figure out ways to differentiate products. App markets has this exact problem, but times a thousand. Searching for fun, useful or quirky apps can be a time consuming process and near impossible to …

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Educational Apps for Children

When tablets burst onto the scene in 2010 with Apple’s iPad, nobody thought they would affect the children’s market in anyway. I mean, it seemed ludicrous to give a sticky fingered toddler a brand new high end device with its notoriously breakable screen.  And yet, for that much sought after ‘peace’, parents are shoving tablets …

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Comparison Between Unity and Cocos2D Platforms for 2D game development

Casual Arena’s team has been developing Flash game browsers since 2008. Within the past year they have specialized in game development cross-platform mobile and tablet games, studying different technologies and specializing in Cocos 2D and Unity 3D. This article highlights the differences between the two environments and compares them explaining their respective differences.  Development of 2D …

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Why Should you Invest in the Development of iPad Applications?

When we think of tablets, the iPad has the highest ´top of mind´ recognition amongst the majority of consumers. There are many alternatives to Apple´s device but they aren’t close to matching the volume of sales produced by the iPad, according to a study recently published by Chitika (company specialized in advertising and marketing). This …

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Characteristics for your Tourism app

A mobile application can get thousands of downloads if it is; well developed, well designed and has a good marketing strategy. However, if the app doesn´t meet a specific need or specific function, then it is destined to fail, even it´s a very good app (It will have no use in the long term.) This …

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12 Business models for mobile applications

The return on investment depends on the type of business models it is used on. The articulation of mobile applications is constantly evolving, therefore it is important to be clear about the different business models that already exist, which can design and carry forward a business strategy that best suits our technological product. It is …

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Luma: the new mobile app absorbed by Instagram

Luna company announced with great satisfaction its junction with the unstoppable photography mobile app, Instagram, also making part of Facebook. The technology partnership will greatly enhance the new video service of the photographic social network. Although it is not known that new tools will be included in Instagram after this absorption , or if they …

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How to get more traffic on apps?

A high traffic on apps can lead to success and economic benefits. There are nearly two million of mobile applications published in Google Play and App Store, the two relevant Marketplaces. For this reason, it is not surprising that the market competition is becoming increasingly fierce. A high volume of traffic can help increase revenue generated by …

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In 2017 the number of downloads of apps will reach 310 000 million

The development company SocialCubix expects the number of downloads of apps to increase 30% each year until 2016. It has been said a lot about the important turnover recorded by mobile applications. Every time there are more and more new publications that talk about the astronomical number of downloads of apps that has been reached or …

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Apps to increase the productivity of your SME

If you want to improve the productivity of your SME, there are five mobile apps that you cannot do without. Previously in the Yeeply blog we wrote about how apps are necessary for your SME. Now we want to present five essential applications  to improve the productivity of your company. These are mobile applications that will help …

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75% of brands still don’t invest in mobile marketing

Taking into consideration that smartphones and tablets have acquired our everyday life, every time there are more and more brands which want to have their mobile presence. A good web responsive or a successful application can approach a large percentage of the target audience. But, are all the companies really aware of the importance of …

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