Best apps: the top ten and novelties for 2018

“Every generation laughs at the old fashions, but follows religiously the new.” –Henry David Thoreau A new year begins and, with it, we look back to see what great changes in the digital landscape the year 2017 has brought us. As we have already mentioned in other posts, application development is a constantly growing market …

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Mobile Marketing Trends: Geofencing and Beacons

Why is this trend so important for new marketing strategies? And what does the merging of Geofencing, Beacons and IoT mean for companies? The use of Geofencing and Beacons is becoming increasingly popular in the field of Mobile Marketing. This technology is depending on smartphones, which are nowadays hard to imagine not being part of …

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