Tag Archive for "mobile advertising"

The importance of Mobile Marketing in app launching

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. In app launching this is particularly important. This strategy is the result of the new capabilities that mobile technology brings as a way to attract and retain customers. This new form …

How to optimise a newsletter for mobile

Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having an app itself. In fact, 53% of mobile users open their email through this device, according to a Nielsen study. We need to be connected and communicated even when we use public …

How to cement a good mobile marketing strategy for your app

Mobile marketing as an essential tool for company’s advertising strategies is not new. Without a mobile marketing strategy, companies would be losing a large percentage of the target audience. Therefore, mobile marketing should be a very well considered discipline by companies. We must be clear about what steps should be followed and, above all, what …

Being a mobile developer: the road to double success in advertising!

The quality of an application is no longer enough to guarantee success of it. The victory is, today, a combination of excellence and discretion. Discretion, yes. Because the user wants to download the app for free and use it without advertising that will constantly bother them in values the experience of use. Meanwhile, being a mobile …

3 Metrics for a mobile marketing strategy

Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many variables in the world of mobile applications that can be measured and apply to our mobile marketing strategy. However, it's also important − in addition to their measurement − to understand …

Good and bad practices in App Store Optimization

At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must already be well conceived. Optimising our app's title, description and the like is the aspect of our strategy that we can control best. This is known as App Store Optimization − …

5 Mobile marketing actions to improve engagement

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

Mobile Marketing Strategy: 4 best practices to improve your analytics

When we first arrive at the world of analytics − regardless of whether it's for an app, mobile, etc. − we often fall into the trap of thinking that data and information are the same thing. Data on their own are not information. There is currently much talk about Big Data and many tools now …

Mobile marketing guide to acquire users (Part II)

In the previous post we saw several kinds of ads and concepts worth considering before developing an ad campaign for mobile users. Once these premises related to mobile marketing are clear, you just need to know specifically what ads to implement and the different platforms you can use. You'll see that there are several of …

iOS at the top of the table of mobile advertising

Mobile advertising  gets more and more acceptance of advertisers and developers and it is going to be one of the major investments in 2013. At least, it is shown by different studies on marketing and advertising strategies for mobile devices. And for the moment, it seems that these predictions are about to fulfill. Opera Media Works has …