mobile advertising

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How to carry out app promotion: the significance of 360° campaigns

  Investing in app promotion is essential to ensure that our app stands out in the app market and, thus, reaches out to our potential ...
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The importance of Mobile Marketing in app launching

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. ...
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How to optimise a newsletter for mobile

  Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having ...
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How to cement a good mobile marketing strategy for your app

Mobile marketing as an essential tool for company’s advertising strategies is not new. Without a mobile marketing strategy, companies would be losing a large percentage ...
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Being a mobile developer: the road to double success in advertising!

  The quality of an application is no longer enough to guarantee success of it. The victory is, today, a combination of excellence and discretion. ...
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3 Metrics for a mobile marketing strategy

  Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many ...
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Good and bad practices in App Store Optimization

  At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must ...
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5 Mobile marketing actions to improve engagement

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out ...

Mobile Marketing Strategy: 4 best practices to improve your analytics

When we first arrive at the world of analytics − regardless of whether it’s for an app, mobile, etc. − we often fall into the ...
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Mobile marketing guide to acquire users (Part II)

In the previous post we saw several kinds of ads and concepts worth considering before developing an ad campaign for mobile users. Once these premises ...

iOS at the top of the table of mobile advertising

Mobile advertising  gets more and more acceptance of advertisers and developers and it is going to be one of the major investments in 2013. At least, it ...