Tag Archive for "mobile apps"

Nowadays, there are mobile apps for almost everything – from entertainment to news, sports and even apps that offer business solutions to companies. The last type of application is often referred to as an enterprise app. Mobile apps for businesses are often meant to increase worker productivity, leverage big data and help optimise the efficiency of …

There are three different types of apps: native, web and hybrid applications. In this new article, we’ll explain how they work and most important - how they can be developed according to your needs. On the internet, we find many definitions and abbreviations for the word application - or app in short. But let’s keep …

Do you remember what it was like to order a cab before taxi booking apps existed? Back in the days, you had two options- either dial the number of a taxi company or catch a cab on the side of the road. Today, mobile apps are revolutionising the taxi industry with innovative technologies offering alternative …

Why is this trend so important for new marketing strategies? And what does the merging of Geofencing, Beacons and IoT mean for companies? The use of Geofencing and Beacons is becoming increasingly popular in the field of mobile marketing. This technology is depending on smartphones, which are nowadays hard to imagine not being part of the …

  The Oktoberfest is over, but Stoptober has just started. The Stoptober campaign was started by the NHS (National Health Service) in 2012. Since its inception it has been a success. According to Public Health England, over 1 million people to date have quit smoking through the Stoptober campaign. So far the campaign has been very …

In the future, customers in a store could be recognised by facial recognition for the purposes of targeted advertising. Customers could receive advertisements a few days after they looked for sunglasses in a shop. This is similar to current examples of targeted marketing. However, this represents only a small part of something much bigger, we …

Internet of Things (IoT) isn’t an upcoming new phenomenon anymore. It will almost certainly be a huge part of our lives and will facilitate many of our daily tasks. But what is the Internet of Things? As Google chairman Eric Schmidt stated on a panel at the World Economic Forum, IoT “will be part of …

In my last blog I wrote about blockchain tecnology. One of the most well-known uses of blockchain is to run the distributed ledger that regulates bitcoin, the first decentralised online digital currency. What is a Bitcoin? So many of us use electronic systems to spend and receive money. It feels like all of us are using some …

It's no secret that leisure applications increase customer loyalty and allow transmitting the company's values to consumers while they are entertaining themselves and having fun. This is why mobile app development for small businesses and their customers is so important. For many SMEs, it's essential to get customers acquainted with the company's culture and its benefits. This …

Numerous incidents of hacking attacks have demonstrated that among the most crucial issues to any business with an online presence is web server security. Web servers are among the most targeted areas of an organization due to the fact that they host sensitive data. Keeping a web server secure is as essential as keeping a web …

When I was a kid I remember a programme on the TV in the UK: Tomorrow’s World. Every week it showed us how we would be living in the future. I would watch it and wonder, would I really be able to talk to appliances in my house? Fast forward to today. The Internet of …

A common question among companies is: "Does my company need a mobile application?" Our experience tells us that it will DEPEND. Not every business or company needs an app. There are many aspects that you must tend to when managing a company. These aspects must be taken into account to answer the question of when …

It's becoming increasingly common to read and hear about sharing economy apps with a business model based on the collaborative economy concept, which basically consists in a system with no middlemen. By using this business model, users can get in touch with each other directly and take on the roles of supply and demand. Hence, users …

In Yeeply's Blog, we usually give you all kinds of tips and advice to help you make your digital project become a success. Regardless of whether it's an app, a website, or any other digital product. However, we would like to focus now in this article precisely on what must NOT be done and on …

  You’ve heard that other people hire freelance developers but you are also wondering: is it the best way for me? Whether you are running your own business or heading up a team in a large corporate there comes a point where you need to consider whether your development work can be best done in-house or …

Mobile applications can help you expand your market, as they can be a new way to market your products and services. In addition, it can also complement your new marketing campaign. You can apply mobile application development to your company as you like, as long as you have a clear objective. There are dozens of benefits …

Every day more news appears that the market for developing mobile apps is experiencing a huge rise. Likewise, there are also many companies that incorporate mobile apps into their daily work, as part of a marketing strategy or as a tool for management and internal organization. This is why so many corporations have raised these possibilities …

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. In app launching this is particularly important. This strategy is the result of the new capabilities that mobile technology brings as a way to attract and retain customers. This new form …

  As with every year, the month of December is the most important source of rankings. Last year showed that the market for mobile applications was led by Whatsapp and the Facebook app constituting the most downloaded apps in 2015 both on iOS and Android. Following behind: Facebook Messenger, Facebook itself and Instagram. These four most …

  The quality of an application is no longer enough to guarantee success of it. The victory is, today, a combination of excellence and discretion. Discretion, yes. Because the user wants to download the app for free and use it without advertising that will constantly bother them in values the experience of use. Meanwhile, being a mobile …