Mobile marketing techniques to increase your sales

We all look at hundreds of items to buy on our mobile devices and can name plenty of brands that are carrying out mobile marketing strategies, but the latest statistics show that we resort to other devices when it comes to an on-line purchase’s final step — all despite the fact that smartphones are the …

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The importance of Mobile Marketing in app launching

The rise of mobile technology in our society is well known. Already established among us, it has created a new dimension of marketing; Mobile Marketing. In app launching this is particularly important. This strategy is the result of the new capabilities that mobile technology brings as a way to attract and retain customers. This new form …

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How to optimise a newsletter for mobile

Checking your email via mobile devices is becoming more common. Optimizing a newsletter for mobile should be a priority for companies, just like having an app itself. In fact, 53% of mobile users open their email through this device, according to a Nielsen study. We need to be connected and communicated even when we use …

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App Promotion Strategy: Step by Step

A good strategy to promote a mobile app is critical to your success in the mobile market. Mobile app promotion is as important as its development process. Without good advertising and a good marketing strategy, even the best application may go unnoticed in the marketplaces. Errors in mobile app promotion are common, and it is usually down to …

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2016 Highest App Downloads

As with every year, the month of December is the most important source of rankings. Last year showed that that the market for mobile applications was led by Whatsapp and the Facebook app constituting the most downloaded apps in 2015 both on iOS and Android. Following behind: Facebook Messenger, Facebook itself and Instagram. These four …

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How to cement a good mobile marketing strategy for your app

Mobile marketing as an essential tool for company’s advertising strategies is not new. Without a mobile marketing strategy, companies would be losing a large percentage of the target audience. Therefore, mobile marketing should be a very well considered discipline by companies. We must be clear about what steps should be followed and, above all, what …

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Strategies for making a profit out of app development

It will not be the first time you hear this from us; you must have a mobile marketing strategy prepared to publicize your app before releasing it to the markets. This is key to obtaining downloads and loyal users and to get maximum return on our app and application development investment. However, the cost of an …

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Effective Mobile Marketing Tactics That Will Drive Sales

Inherent to the idea of all marketing is that the tactics implemented must produce results. Mobile marketing also conforms to this general rule, which is why effective mobile marketing utilizes proven tactics that will drive sales and grow business. Here are five proven mobile marketing tactics that will help a business drive sales efficiently: 1. …

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3 Metrics for a mobile marketing strategy

Is there any way to know for certain if our app is successful or not? Yes: by making use of metrics. There are many variables in the world of mobile applications that can be measured and apply to our mobile marketing strategy. However, it’s also important − in addition to their measurement − to understand …

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5 Challenges in Android mobile game development

The use and development of games for mobile devices has kept on rising throughout 2015. Our experience as mobile game development experts makes us believe that creating games for Android is the current obsession for developers as a whole. And Statista’s data on the number of apps and games available in Google Store is also …

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5 Mobile marketing actions to improve engagement

Quettra has recently published a study on mobile marketing that confirms the biggest problem currently faced by mobile applications: low user retention. It carries out a comparison between apps located in different Android rankings and it may come as a surprise (or not!) that the most popular − those located in the Top 10 − …

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How can you find the best ASO keywords for our app?

Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it in the article “App Store Optimization, the necessary tool for a mobile app success“. Now that we have convinced you let’s talk about the execution part. When getting our hands on …

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Piotr Podbielski: “Mobile application, the clue for SMEs to succeed”

Piotr Podbielski,  responsible for mobile marketing in GlobalGSM in Poland, tells us a few words about the mobile application market. As a community manager, mobile technologies blogger and a positioning expert, he has quite a wide knowledge about the topic. 1. As a blogger dedicated also to mobile marketing and mobile applications, what do you think about …

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Spain: European leader in mobile devices use

According to the  E-interactive research, Spain is set to head into the mobile devices use in Europe with its penetration of mobile devices market of 63%. It is at least what the E-interactive research on the mobile technologies market in Spain shows. It becomes a clear business opportunity, with a 63% of market penetration. Usability, speed and …

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Successes and failures in app promotion

A successful mobile app is based on two fundamental pillars: a good development and a good app promotion strategy. Therefore it’s convenient to know and avoid mistakes in the apps development that have a negative impact on the usefulness and the number of downloads. But what happens to app promotion? What are the mistakes that you …

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75% of brands still don’t invest in mobile marketing

Taking into consideration that smartphones and tablets have acquired our everyday life, every time there are more and more brands which want to have their mobile presence. A good web responsive or a successful application can approach a large percentage of the target audience. But, are all the companies really aware of the importance of …

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