monetization
Mobile marketing: downloads vs. engagement
Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and ...
How to Sell Data of Your App: A New Way to Monetise Your Business
High-quality data is valuable to businesses, marketing professionals, and agencies to understand their target customers, improve their performance, and boost revenue. Data are valuable. That’s ...
App design, why it matters to users and how to do it
By the time we start planning our future application we think of everything that the user needs, how we are going to introduce it, how our application ...
Good and bad practices in App Store Optimization
At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must ...
3 Tools for your mobile marketing strategy: mobile users analysis
After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of ...
Strategies to monetize an app
Understanding how to monetize an app is one of the most important aspects when developing a mobile application. A recent study carried out by ABI ...
Does my magazine need a mobile application?
The paper press is in crisis. Fewer and fewer people come nowadays to a kiosk to buy a newspaper or magazine. For this reason, currently ...