App design, why it matters to users and how to do it

By the time we start planning our future application we think of everything that the user needs, how we are going to introduce it, how our application will react … But one of the most important features of app planning is the app design. The truth is that often people don’t think of this part of app …

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Good and bad practices in App Store Optimization

At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must already be well conceived. Optimising our app’s title, description and the like is the aspect of our strategy that we can control best. This is known as App Store Optimization − …

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3 Tools for your mobile marketing strategy: mobile users analysis

After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of the metrics available to us and learning the best way to implement these analytics, we need to examine some of the tools at our disposal. There are many tools available to …

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Mobile marketing: downloads vs. engagement

Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and the “Loyal Users” team. Which team will you support? We’re sure that at first many of you may feel tempted to go for the “Downloads” team, right? This is our …

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Strategies to monetize an app

Understanding how to monetize an app is one of the most important aspects when developing a mobile application. A recent study carried out by ABI Research notes that the market for mobile applications will increase to 27,000 million. This figure shows us that the market for mobile applications can be a very significant source of …

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iOS at the top of the table of mobile advertising

Mobile advertising  gets more and more acceptance of advertisers and developers and it is going to be one of the major investments in 2013. At least, it is shown by different studies on marketing and advertising strategies for mobile devices. And for the moment, it seems that these predictions are about to fulfill. Opera Media Works has …

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Does my magazine need a mobile application?

The paper press is in crisis. Fewer and fewer people come nowadays to a kiosk to buy a newspaper or magazine. For this reason, currently less advertisers invest in this advertising medium. On the other hand, the amount of mobile devices users is increasing and many people use their phones to stay informed. In fact, …

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