monetization

How to Sell Data of Your App: A New Way to Monetise Your Business

High-quality data is valuable to businesses, marketing professionals, and agencies to understand their target customers, improve their performance, and boost revenue. Data are valuable. That’s ...
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Being a mobile developer: the road to double success in advertising!

  The quality of an application is no longer enough to guarantee success of it. The victory is, today, a combination of excellence and discretion. ...
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App design, why it matters to users and how to do it

By the time we start planning our future application we think of everything that the user needs, how we are going to introduce it, how our application ...
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Good and bad practices in App Store Optimization

  At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must ...
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3 Tools for your mobile marketing strategy: mobile users analysis

  After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of ...
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Mobile marketing: downloads vs. engagement

Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and ...
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Why Should you Invest in the Development of iPad Applications?

When we think of tablets, the iPad has the highest ´top of mind´ recognition amongst the majority of consumers. There are many alternatives to Apple´s ...

Strategies to monetize an app

Understanding how to monetize an app is one of the most important aspects when developing a mobile application. A recent study carried out by ABI ...

iOS at the top of the table of mobile advertising

Mobile advertising  gets more and more acceptance of advertisers and developers and it is going to be one of the major investments in 2013. At least, it ...
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Does my magazine need a mobile application?

The paper press is in crisis. Fewer and fewer people come nowadays to a kiosk to buy a newspaper or magazine. For this reason, currently ...