Facial recognition: innovation, advancements and doubts

In the future, customers in a store could be recognised by facial recognition for the purposes of targeted advertising. Customers could receive advertisements a few days after they looked for sunglasses in a shop. This is similar to current examples of targeted marketing. However, this represents only a small part of something much bigger, we …

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Mobile security in app programming: Access Permissions

Security in app programming is one of the issues concerning developers the most. Likewise, it’s also very important for mobile app customers and users. When downloading an app, just think about how many permissions you are prompted with to access your phone’s contents: pictures, contacts, data, connections, etc. The fact is that − unlike desktops …

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Game development for mobile devices with Cocos2D-X

If you’re a mobile game development professional, you no longer have to make use of different codes and SDKs for the different platforms or devices you’ve chosen as targets for your game. You only need Cocos2D-X. What’s Cocos2D-X? Cocos2D-X is a cross-platform framework that maintains an API’s (Application Programming Interface) original structure while also allowing …

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Phablets seize the market

Phablet is a hybrid between tablet and smartphone. Currently this market is dominated by Samsung which offers 3 generations of phablets Samsung Galaxy Note Obviously, when you read the term phablets, you will think that someone misspelled the word and what it truly means is “tablets”. The truth is that no, this term is recent and …

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Tablets or smartphones devices to advertise effectively?

Despite having a lower penetration, advertising on tablets is more effective for mobile advertisers and it is 250% more profitable than on smartphones. Mobile devices have become an essential tool to reach consumers. The influence that have tablets and smartphones helps to open new advertising and marketing channels with a higher level of effectiveness. However, advertisers always encounter …

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