Phablets seize the market

Phablet is a hybrid between tablet and smartphone. Currently this market is dominated by Samsung which offers 3 generations of phablets Samsung Galaxy Note Obviously, when you read the term phablets, you will think that someone misspelled the word and what it truly means is “tablets”. The truth is that no, this term is recent and …

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Tablets or smartphones devices to advertise effectively?

Despite having a lower penetration, advertising on tablets is more effective for mobile advertisers and it is 250% more profitable than on smartphones. Mobile devices have become an essential tool to reach consumers. The influence that have tablets and smartphones helps to open new advertising and marketing channels with a higher level of effectiveness. However, advertisers always encounter …

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