Tag Archive for "user acquisition"

How to make a bot for your company and cash in on it?

We are experiencing a real invasion of bots, especially in instant messaging (WhatsApp, Telegram and Facebook Messenger). Bots can be developed to simulate human conversations and actions in order to ease repetitive tasks. It's a fashion that is spreading to all industries, due to its great usefulness and multiple applications.The fact is that there are …

The Importance Of App Prototyping In Mobile Development

There are many aspects to take into account in mobile application development, but it's especially during the initial stages when we should be paying more attention to them. One of the key steps in mobile project development is the conception of the idea itself, polishing it and determining more specific aspects of it. Interaction and …

5 Reasons to improve your App Store Optimization before publishing an app

You've finished developing and testing your app to uncover possible errors. You are − or should be − a perfectionist and do not allow any error to remain prowling around in your app. Your app is now ready to go. Everything is ready to go. Publishing it is now the only thing that remains to …

Good and bad practices in App Store Optimization

At the moment when we are about to launch a mobile application − whatever kind it may be − our app marketing strategy must already be well conceived. Optimising our app's title, description and the like is the aspect of our strategy that we can control best. This is known as App Store Optimization − …

5 Challenges in Android mobile game development

The use and development of games for mobile devices has kept on rising throughout 2015. Our experience as mobile game development experts makes us believe that creating games for Android is the current obsession for developers as a whole. And Statista's data on the number of apps and games available in Google Store is also …

The 7 mobile marketing metrics that matter for mobile apps

When it comes to mobile marketing, analysing what is happening within our application and how is it being used by our users is vital in order to prepare new versions of it and include new features. We must be aware that the use of apps can be very different depending on their category. Flurry has …

Mobile Marketing Strategy: 4 best practices to improve your analytics

When we first arrive at the world of analytics − regardless of whether it's for an app, mobile, etc. − we often fall into the trap of thinking that data and information are the same thing. Data on their own are not information. There is currently much talk about Big Data and many tools now …

Mobile marketing guide to acquire users (Part II)

In the previous post we saw several kinds of ads and concepts worth considering before developing an ad campaign for mobile users. Once these premises related to mobile marketing are clear, you just need to know specifically what ads to implement and the different platforms you can use. You'll see that there are several of …